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Updated October 14, 2024 This article was updated with Amazon beauty product recommendations after an additional round of product testing by our WWD Shop editors, along with information on Amazon’s upcoming Holiday Beauty Haul sales event.
Looking to nail down your next holy grail moisturizer or swatch on the latest TikTok-famous lip gloss? More often than not, Amazon is the answer. The e-tailer delivers big with best-in-class beauty products that will arrive at your door in a snap. We’ve rounded up the top beauty products to shop now from Amazon, backed by honest, personally-tested recommendations from our WWD Shop editors.
Amazon has become a shopping destination to find top beauty brands, whether it’s newly popular beauty products on TikTok, cult-favorite E.l.f. beauty products, or a long-time medicine cabinet staple like Cerave face wash. But budget-friendly beauty buys aren’t the only products available at Amazon: The retailer has recently expanded its luxury beauty section where you shop the best beauty products from Clinique, Too Faced, Oribe, and more, all with the convenience of Prime shipping.
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Top 10 Amazon Beauty Products of 2024
- Biodance Bio-Collagen Real Deep Masks
- Essence Lash Princess False Lash Effect Mascara
- CosRx Snail Mucin 96% Power Repairing Essence
- Embyrolisse Lait-Crème Concentré
- Bs-Mall Makeup Brush Set
- Mighty Patch The Original Pimple Patch
- Tirtir Mask Fit Red Cushion Foundation
- L’Oréal Paris Revitalift 3% Retinol Serum
- Kitsch Satin Heatless Curling Set
- E.l.f. Halo Glow Liquid Filter
Another major benefit of shopping for affordable and quick-shipping beauty products on Amazon is that you have access to year-round flash discounts and sales events. One to mark in your calendar: Amazon’s Holiday Beauty Haul, which runs from October 21 to November 3 with Black Friday-level deals on the retailer’s bestselling beauty products, gift sets, and cult-favorite products. During previous Holiday Beauty Hauls, we saw steep price drops on stocking stuffers like lip gloss sets from Nyx Professional, plus deals on standalone gifts like luxurious hair dryer brushes.
We searched Amazon to find the best beauty goods to shop, from sunscreen to wear under makeup, the best anti-aging serums, all kinds of hair styling tools, travel makeup bags, affordable essentials like shampoo and conditioner, and practically everything in between. WWD Shop editors compiled this comprehensive guide with in-house product testing and thorough research, so you’re covered with all the best beauty products to shop now on Amazon.
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Editor’s Choice: Top 10 Amazon Beauty Products of 2024, Tested and Reviewed
Out of the hundreds of Amazon beauty products that our WWD Shop editors have personally ordered and tested, a few stand out for the impressive results and value they deliver. During testing, we evaluate beauty products based off of a list of criteria relating to packaging, product texture, special features, and shade range (where applicable). We set the bar high, and we’re constantly testing new Amazon beauty products and reevaluating old favorites to ensure they still belong on our list.
Amazon offers hundreds of thousands of beauty products to scroll through, so we can’t say that we’ve tested every last lipstick or face wash. But we regularly study Amazon’s bestseller lists to keep eyes on the products that shoppers are loving, cross-checking these lists with TikTok-viral products that are taking off as well as beauty finds recommended to us by dermatologists, makeup artists, and hairstylists. For this story, our editors evaluated a whopping 291 Amazon beauty products over the course of two years.
While we happily — and honestly — recommend every last beauty product on this list, we’d be remiss to get into our extensive list without spotlighting the 10 Amazon beauty products that belong in everyone’s routine. Some of the below beauty finds continued to wow us after repeat product testing, while others are new finds that passed our product testing review process with flying colors. Without further ado, the 10 most essential Amazon beauty products to incorporate into your routine.
Biodance Bio-Collagen Real Deep Masks
Amazon’s Choice
After amassing millions of rave reviews on TikTok in the past few months, Biodance’s collagen sheet masks have taken a coveted spot on Amazon’s beauty bestseller list. These hydrogel sheet masks are soaked in a solution of hydrating ingredients like hyaluronic acid, as well as skin-brightening niacinamide and allantoin. Apply it onto clean skin and relax — after three to four hours, the white mask will turn clear, signaling that your skin has soaked up all of its radiance-boosting ingredients.
Editor testing and review notes: I’m a side sleeper, so overnight face masks usually aren’t my jam, but Biodance’s adheres so well to my skin that it didn’t disrupt my sleep. In the morning, my skin felt much more hydrated than it typically does with a thick coat of night cream. For the price, this is an excellent sheet mask to have on hand when you want extra beauty rest.” — WWD Shop Senior Beauty & Lifestyle Commerce Editor Claire Sullivan
Price upon publish date of this article: $19
Essence Lash Princess False Lash Effect Mascara
Essence’s Lash Princess False Lash Mascara has been a TikTok beauty favorite for years because it creates a super dramatic lash effect for an affordable $5 price tag. #EssenceMascara has 211 million views on TikTok, with users raving about their lashes. And this top mascara has also earned a whopping 25000 five-star reviews on Amazon. The product promises to define and separate lashes for sculpted length and volume without any clumps. Ditch the falsies — this is one of the best mascaras on the market.
Editor testing and review notes: “I strive for my lashes to look super dark, thick, and long, and this mascara surpasses prestige products I’ve tried in the past. The conic wand shape really helps you coat each little lash and the formula is effortlessly buildable. In the summer, I switch to the waterproof version for maximum staying power.” — WWD Shop Commerce Writer & Producer Olivia Cigliano
What testers say: “I’ve tried a lot of mascaras of all price ranges. Essence Lash Princess is by far the best mascara I’ve ever used! It separates the lashes, makes them fuller, and I’ve had so many people ask if my eyelashes were fake while using this product. The price point is amazing for the quality you get! I’ll never use another mascara again.”
Price upon publish date of this article: $3.99
CosRx Snail Mucin 96% Power Repairing Essence
#1 Amazon Bestseller in Facial Serums
CosRx’s snail mucin serum is an Amazon all-star, clinching the number one bestselling spot across all of Amazon’s facial serums. The cooling gel essence features a high concentration of snail mucin, an ingredient that delivers hydration on contact, and shows promise for smoothing fine lines and soothing redness when used consistently. One WWD Shop editor tried it out — read our CosRx snail mucin essence testing review for all the details.
Editor testing and review notes: “CosRx snail mucin essence feels like a lightweight gel on your skin, and dries down to a dewy finish that made my complexion look hydrated and feel silky. After two weeks of testing, I’ve noticed less redness and a subtle plumping effect that’s smoothed fine lines, particularly on my forehead.” — Sullivan
What testers say: “I absolutely swear by this product. I’ve recommended snail mucin to my mom and grandma and they’ve both bought it and absolutely love it. It’s super hydrating, light, and leaves your skin glowing and feeling amazing. I have super sensitive skin so I was hesitant about buying it, but I read the reviews and I do have to say that this stuff actually works.”
Price upon publish date of this article: $17.50
Embyrolisse Lait-Crème Concentré
This iconic French face cream is a staple in makeup artists’ kits for pre-glam skin prep. The lotion, which contains just a few key ingredients like shea butter and aloe, acts like a makeup primer by smoothing out skin and delivering just a touch of tackiness that grabs onto any foundation you apply on top. Because of its simple formula, you can also use it as a hand lotion, body cream, and to smooth out split ends on frazzled hair.
Editor testing and review notes: “What’s most impressive about Embryolisse Lait-Crème Concentré is the hydration it delivers despite its lightweight feel. It’s this combination that makes it an excellent base for makeup on any skin type: Oily types won’t have to worry about excess grease and dry types won’t need to layer on hydrating serums underneath the cream for smooth makeup application. But it does so much more than prime the skin for makeup: I also use it as a body lotion, hand cream, leave-in conditioner, and even a makeup remover.” — Sullivan
Price upon publish date of this article: $16.15
Bs-Mall Makeup Brush Set
Whether you’re a makeup beginner looking to build your kit, or your brush collection is in need of a serious overhaul, the bestselling Bs-Mall Makeup Brush Set has every single brush you need — from buffing foundation brushes, fluffy blush and bronzer brushes, and even an assortment of eyeshadow brushes for precise detailing. It comes in a luxe-feeling travel case too, so you can easily pack them in your suitcase without risking any damage, or use it as a brush cup at your vanity.
Editor testing and review notes: “I have an extensive collection of makeup brushes from drugstore to prestige brands, so I’m a picky product tester when it comes to this category. For the price, Bs-mall’s makeup brush set is pretty great value. The brushes have a nice density to them that allows me to work with liquid and powder makeup with ease, and the handles hold up well to regular use. A sparse bristle or two may fall out when you clean them, but otherwise they’re great for daily use.” — Sullivan
Price upon publish date of this article: $8.49
Mighty Patch The Original Pimple Patch
Waking up with a pimple is like heading to the beach and a thunderstorm rolls through — zits have a way of ruining your day. Need a quick fix? The best pimple patches absorb excess oils, decrease the look of your breakouts, and most importantly, don’t slide off your face. Mighty Patch’s The Original acne patches stay right where you place them, decreasing inflammation and expediting your pimple’s healing process.
Editor testing and review notes: “Mighty Patch Original patches have duct tape-caliber sticking power. I have dry skin, so I’m always layering on face serums and moisturizers before bed — these stickers stay put, even on top of those skin care products. They’re peerless for purging whiteheads.” — Sullivan
What testers say: “If this product could talk, it would quickly tell Dr.Pimple Popper to ‘hold my beer’ This product is like no other, working quickly to help get rid of the pesky little zits that always pop up at the worst time possible. Wash your face, apply a patch, go to bed and it will be all but gone by morning. My 40 year old self could only have dreamt of something like this back in my teenage years!”
Price upon publish date of this article: $11.87
Tirtir Mask Fit Red Cushion Foundation
Behold, Amazon’s most popular foundation to date. Amazon, in fact, is one of the only retailers in the United States where you can shop the full range of foundation shades — which recently expanded for darker complexions, as demonstrated by TikTok beauty creator @beingcrystalnicolee. The Korean-made cushion foundation wows beauty lovers with buildable full coverage and an impressively smooth skin finish. Made with soothing ingredients you’d expect from a prestige foundation, it offers a lightweight, hydrated feel atop the skin and takes the muss and fuss out of application with a handy powder puff.
Editor testing and review notes: “As a a gal who usually wears $60 foundation, Tirtir’s foundation was an unexpected hit. The compact has everything you need for on-the-go application, including a powder puff and built-in mirror, but it’s the formula itself that blew us away. It has a skin-like, demi-matte finish that can be layered for full coverage or blended out for a more translucent, barely-there effect.” — Sullivan
What testers say: “I absolutely LOVE this foundation!! You have no idea how wonderful it is to FINALLY find an affordable foundation that matches my skin tone PERFECTLY. As a woman of a certain age (let’s leave it at that!) my only choices when I first started wearing makeup were the only department store foundation made exclusively for Black women (before there was ever Fenty) or settle for weird-looking drugstore foundation matches. Who would have thought it would be a South Korean makeup company that would finally match my skin tone all these years later?”
Price upon publish date of this article: $25
L’Oréal Paris Revitalift 3% Retinol Serum
Believe it or not, you can achieve all your anti-aging skin goals without shelling out the big bucks. WWD Shop Editors point to the L’Oréal Paris Revitalift 3% Retinol Serum as proof, as its formula deposits potent retinol, teamed with nourishing vitamin E and hyaluronic acid, with impressive fine line-smoothing results. After consistent testing, we found this top anti-aging serum delivers on fading discoloration too, and visibly improves the appearance of pores and overall skin elasticity.
Editor testing and review notes: “The first thing I do when I’m trying a new product is review the product’s ingredient list. L’Oréal’s retinol serum passed my inspection with flying colors, courtesy of a hefty dose of retinol — a proven anti-aging ingredient — as well as vitamin E and hyaluronic acid, which in my experience, help to reduce any irritation I feel from using a retinol product. It feels lightweight but hydrating on my skin, which is a winning combination in my evening skin care routine.” — Sullivan
What testers say: “My skin texture feels smoother, softer. I’ve been using this product over six months and plan to continue. The overall appearance of my skin has improved including fine lines and wrinkles. I like the silky texture of this serum. So happy with the results.”
Price upon publish date of this article: $31.99
Kitsch Satin Heatless Curling Set
#1 Bestseller in Hair Rollers
Kitsch’s Satin Heatless Curlers have become the gold standard of heatless curlers. It’s viral on TikTok for a reason, as it’s easy to use, saves major styling time, and creates ringlets that rival the results from your favorite curling iron. Gone are the days of frying hair on the daily for a polished ‘do — this silky rod and scrunchies kit is super gentle on strands and is a great option for those looking to avoid excess heat damage, heavy product, or want to cut their glam routine time in half. Just wrap your hair around the rod, secure it with a scrunchie, and head to bed to reveal a bouncy, long-lasting blowout in the morning.
Editor testing and review notes: “The hype is real with this product. As someone who regularly styles their hair, and is focused on healing my tired, color-treated mane, I will never go without this sleep-in rod. It takes me about five minutes to twist my hair around it and it’s so comfortable that doesn’t interfere with my essential beauty sleep. I find it works best on dry hair, though the satin rod works great on damp strands too, as it won’t absorb any moisture, and, in a handful of hours, results in a genuinley healthy shine.” — Cigliano
What testers say: “These satin-covered, flexible rods are an absolute must for achieving stunning heatless curls. What sets these curlers apart is the gentle, heat-free styling experience they provide. They are so comfortable to wear, whether you’re sleeping in them or going about your day, and the outcome is gorgeous, natural-looking curls. It’s like having a professional stylist at your fingertips!”
Price upon publish date of this article: $15.98
E.l.f. Halo Glow Liquid Filter
This breakout star product from E.l.f. is one of the most unique complexion products on the market. It’s not quite a foundation, nor a highlighter, or even a makeup primer — it’s all of the above. This product deposits minimal coverage that can be worn under foundation as dewy layer, as a a tone-smoothing complexion base under spot concealing, or over makeup for added shine at the high points of the face. Its formulation blends finely milled powders for a blurring effect, while hyaluronic acid and squalane provide a healthy, hydrated glow.
Editor testing and review notes: “As someone who doesn’t like to wear heavy foundation but likes to even out my skin tone, I love this product. It feels super lightweight and moisturizing, and, when used alone, looks super natural and allows for my freckles to shine through. The large doe foot applicator is amazing for clean and controlled coverage, and its glass bottle feels super luxe for a drugstore foundation.” — Cigliano
What testers say: “Wow — it took me way too long to try this! I am 35 with dry and sensitive skin and this stuff makes my face look so smooth and glowy, without appearing glittery. It can most definitely be worn alone. It’s a glorious dupe for similar pricey options and just a must-have in your make up or skin care routine.”
Price upon publish date of this article: $11.72
Top Skin Care Products on Amazon
Eos Shea Better Body Lotion
A reliable body lotion is a beauty essential, especially if you’re regularly shaving your legs and catching a lot of sun in the summer. This bestselling vegan lotion from Eos is formulated with luscious shea butter, which infuses rich hydration without feeling heavy on the skin. It promises 24-hour moisture, and comes in a delicious vanilla cashmere fragrance that one WWD Shop editor particularly loved to layer with sweet body sprays in the summer.
Editor testing and review notes: “I have generally tough skin, but for some reason the skin on my legs is especially sensitive. This body lotion caused zero irritation, and I love it as a summer swap for my typically thick winter moisturizers. It glides on and absorbs so smoothly, and even acts as a great base for applying self tanner on top. It’s a great value for the price — I’ve used it for over two months and I still have plenty of product left to enjoy.” — Cigliano
What testers say: “This lotion is incredible! The consistency is a happy medium of thick, but not too thick, and quickly absorbs! I had really dry skin when I was pregnant and postpartum. I was using other lotion plus coconut oil. When I found this lotion, it helped SO much! Dry, flaky skin is gone and I also noticed my skin is a lot softer! The vanilla smells really good! Will be sticking with this lotion for the foreseeable future!”
Price upon publish date of this article: $8.98
Weleda Skin Food Original Ultra-Rich Cream
Weleda Skin Food is one of the richest — and most effective! — moisturizers for dry, sensitive skin that our editors have tested. The cult-favorite face cream is full of plant-based emollients like sunflower seed oil and sweet almond oil, as well as calming chamomile and calendula extracts. This makes it a great choice for treating irritated skin or sealing in moisture in arid environments, say, if you’re going on a ski trip. A little goes a long way with this cream, and you can use it on split ends, hands, and cuticles, too.
Editor testing and review notes: “I’ve used this face cream for years. Every time I stray away from it for a few months to try something new, I inevitably come back to Skin Food for its ability to make my skin look dewy and radiant. Because of its thick, balm-like texture, I make sure that I give any face serums I’m wearing a full minute or two to absorb before I follow up with the cream (otherwise, it takes some elbow grease to blend). Some moisturizers only seem to keep skin supple right after you’ve applied them, but this one makes a difference in my overall skin feel and texture after I wear it for a day. Pro tip: Use it in place of liquid highlighters on your cheeks for a believable touch of dewiness.” — Sullivan
Price upon publish date of this article: $15.85
De La Cruz Acne Treatment With 10% Sulfur
Sulfur is a trending ingredient for treating acne due to its ability to treat active breakouts without causing excess irritation or peeling on most skin types. It’s the same ingredient that gives hot springs their skin-healing benefits (and yes, the signature funky scent). De La Cruz’s formula delivers a potent 10 percent sulfur that tackles acne in two ways: The ingredient targets a common acne-causing bacteria on the skin, while also helping to dry out excess oiliness.
Editor testing and review notes: “I ordered the De La Cruz Acne Treatment after seeing a dermatologist share a social post singing its praises as an affordable acne fighter to try. My combination skin doesn’t always react well to classic acne spot treatment ingredients like benzoyl peroxide or salicylic acid — they either dry out my skin or leave it red and inflamed. This sulfur acne spot treatment is a godsend for my monthly breakouts; it seems to calm my skin while absorbing pore-clogging oils. I dab it on problem areas before bed a few nights in a row to quell breakouts.” — Sullivan
Price upon publish date of this article: $15.99
Neutrogena Hydro Boost Hyaluronic Acid Hydrating Water Gel Moisturizer
#5 Amazon Bestseller in Face Moisturizers
It’s rare to find an ultra-hydrating moisturizer that’s lightweight and oil-free at an affordable price point. But Neutrogena does it all with their bestselling water gel. It’s infused with hyaluronic acid which binds with water molecules to draw moisture in the skin. It’s specially formulated for dry skin, but it’s suitable for oily and combination skin too, thanks to its oil-free formulation.
Editor testing and review notes: “This moisturizer gives my skin an instant boost of hydration. It absorbs so quickly and makes for an ideal makeup base in the mornings — and is especially lightweight in hot weather. I love applying it fresh out of the shower after applying a face serum.” — Sullivan
What testers say: “I have combination skin and this moisturizer works so so well. My T-zone is really oily. The rest of my face sometimes gets so dry it flakes, and the moisturizer I was using would then burn (my skin is sensitive). This stuff never burns, at all. It’s sort of gel-like and a little goes a long way so it will last a lot longer than you’d think. I lightly dab one finger in it and it’s enough for my whole face. It leaves my skin so soft and moisturized without making my T-zone oily. Definitely recommend.”
Price upon publish date of this article: $13
Kate Somerville Exfolikate Intensive Exfoliating Treatment
This clean and green exfoliating treatment from Kate Somerville is one of the Greatest Skin Care Products of All Time, according to WWD, for its nourishing formula that sloughs off dry skin and leaves the complexion naturally radiant. Suitable for all skin types, it features gentle, plant-based exfoliants like papaya, pineapple, and pumpkin enzymes, along with a long list of healthy hydrators including aloe vera, honey, vitamin E, and lactic and salicylic acids that work to brighten dull skin.
Editor testing and review notes: “When my skin gets extra dull and lifeless, this is the first product I reach for. I love that it has a little bit of texture to it (you can feel it working) and that it doesn’t leave my skin feeling stripped.” — Sullivan
What testers say: “I found my holy grail of skin care product. This scrub is so effective in resurfacing and exfoliation. When combined with my retinol cream, I get amazing results. My skin is firmer and looks more taut. I’m 64 and have combination skin. My skin looks amazing for my age and I get compliments on it. I ordered the smaller one to see if I like it and I will be ordering the larger one next time. It only takes a small amount of product so I think it will last a long time. Yes, it’s not cheap, but you get what you pay for in this case.”
Price upon publish date of this article: $70
E.l.f. Skin Holy Hydration Makeup Melting Cleansing Balm
Whether you’re a sustainable beauty lover or simply prefer to knock off all your makeup in one step, the E.l.f. Skin Holy Hydration Makeup Melting Cleansing Balm relieves the effort and waste of traditional makeup wipes. The waxy, water-activated balm magically dissolves a full face of makeup in under a minute, leaving behind impressive hydration and a squeaky-clean glow.
Editor testing and review notes: “I was skeptical to try this product, as I typically prefer a Makeup Eraser cloth to remove my beat at the end of the day. Long story short, it’s made its way into my nightly skin care routine. The first thing I noticed upon testing is that a small amount aptly addressed my entire face, so you get a great value that’ll last you months of daily use. I didn’t have to use much effort to melt the product on my skin, and within one minute I had a clean, fresh face.” — Cigliano
What testers say: “I will never use makeup wipes again! This gets the job done so easily and so quickly — even on harder makeup. It makes my skin feel soft and hydrated after each use. It doesn’t feel heavy either, it has a super lightweight feeling. It literally just melts all my makeup away using just the littlest amount! 100% worth your money!”
Price upon publish date of this article: $11
Supergoop! Unseen Sunscreen
#4 Amazon Bestseller in Facial Sunscreens
Find that most sunscreens leave a white cast behind? Try this innovative clear gel formula from Supergoop!, which acts as a makeup primer, too, imparting a velvety finish. The broad-spectrum SPF 40 face sunscreen not only protects from both UVA and UVB rays, but also blue light emitted from phones and computers. “It leaves absolutely no trace on the skin and is really comfortable to wear, one reviewer writes. “I love that it smooths out my skin texture and provides a slight glow, so it’s great as a primer as well. Definitely recommend getting this, it’s worth the hype.”
Editor testing and review notes: “This is the sunscreen for people who hate sunscreen. It has no scent, doesn’t feel “goopy” and it is completely transparent. I’ve even gotten my ever-picky boyfriend to start wearing it while we’re at the beach or playing soccer.” — Cigliano
What testers say: “This product is wonderful! I have combination skin, and never liked how all the other sunscreens I’ve tried made my skin look and feel greasy. Because of that I wasn’t as good about wearing them daily. My skin is also very sensitive, so I have to be careful with what I use. This sunscreen is amazing! It blends in seamlessly and has no white cast or residue. And it feels great on the skin.”
Price upon publish date of this article: $38
Clean Skin Club Clean Towels
These dermatologist-approved face towels are 100 percent derived from plant-based materials, making them environmentally friendly. The disposable towels have a soft texture, but don’t let that fool you. Each one is durable and highly absorbent. The towelettes easily remove lipsticks and foundations when wet, and soak up water when you need to dry your skin. They’re 100 percent chemical-free and are more sanitary than a traditional towel, which carries soil and bacteria, per the brand.
Editor testing and review notes: “If I’m traveling, I always pack a handful of these towelettes in my purse. I feel better using these over hotel towels, and if I’m staying with friends, I don’t have to worry about staining their wash cloths with my makeup. They’re soft on the skin and give me a little exfoliation, too.” — Sullivan
What testers say: “These towelettes are non-negotiable in my routine. They are soft yet sturdy and will not break down on you. What I love about them is that the quality is so legit that sometimes I’ll cut them in half and use 1/2 for the morning and 1/2 for the evening if I’m just washing my face. They are huge, durable, and clean very quickly! Say goodbye to the nasty germs that live on your washcloth.”
Price upon publish date of this article: $17
Laneige Lip Sleeping Mask
The gold standard of leave-on lip masks, this Laneige treatment delivers intense moisture and antioxidants while you sleep (or any time of the day). The special intensive-care mask can be a savior for dried-out or chronically dehydrated lips.
One reviewer notes that she suffered for years with severely chapped lips to no reprieve until she tried Laneige’s thick salve. “Immediately after putting this product on, I knew my search was over,” the reviewer writes. “And by day two, I knew I would be a customer for life. I highly recommend this product for soft, chap-free lips.”
Editor testing and review notes: One editor on the WWD Shop team uses this beauty product ever single night for his dry, chapped lips and has seen a noticeable difference when he wakes up in the morning.
What testers say: “I’ve only used this product for about one week, and the results were almost instant. I am obsessed with it. I have very dry, flaky lips that make me want to pick at them constantly and I’ve tried EVERYTHING to make them soft again, and this worked within the first two days. The flaking is completely gone, they’re smooth while healing, and using a little goes a long way. Absolutely love it. So glad I found it.”
Price upon publish date of this article: $24
Brooklyn Botany Brown Sugar Body Scrub
There’s nothing like that baby-skin feeling after an exfoliation session, but the wrong scrub can result in redness, uncomfortable irritation, or worse — breakouts. This bestselling Brown Sugar Body Scrub from Brooklyn Botany comes recommended by over 20,000 rave reviewers who say its ultra-gentle on sensitive skin, and leaves behind an incredibly smooth finish. As opposed to coarse, granular scrubs that scratch up the skin’s surface, this scrub uses sugar, which softly buffs dead skin and melts away with water, and infuses moisture back in with natural oils. It’s even gentle enough for exfoliating the face and other delicate areas, and shoppers say its smells almost good enough to eat.
What testers say: “I have NEVER felt my legs so smooth and it smelled good too! I ran over to my phone to write this after I dried off because wow. My hands are soft, my legs are soft, my arms are soft. Wow.”
Price upon publish date of this article: $9.99
Neutrogena Night Calming Makeup Remover Cleansing Towelettes
#14 Amazon Bestseller in Facial Cleansing Cloths & Towelettes
These Neutrogena makeup remover cleansing towelettes are Kim Kardashian-approved — they made a cameo in one of her Instagram stories last year. What’s to love? The soft wipes are soaked in a soap-free solution containing micelles and emollients that break up full coverage foundation, mascara, contouring concealer, eyeliner, sunscreen, and grime, so you can quickly reset your skin before hitting the hay.
Editor testing and review notes: “If you’re a fan of Neutrogena’s classic wipes packaged in baby blue, you’ll love these. They’re nearly are nearly identical to the original, except these have the addition of a soothing scent to help lull you to sleep.” — Sullivan
What testers say: “’All other makeup wipes I have used dry my skin out, but I love these and they are so soft. You don’t need to rub your face five times to remove all of the makeup. One swipe and it is gone.”
Price upon publish date of this article: $12.72
Laneige Cream Skin Toner & Moisturizer
When dry skin calls, you must have a heavy hitting skin care product on hand. That’s where this hydrating toner from Laneige comes in. Known for their viral lip mask, this brand’s formulas are made for combating skin that needs some TLC. The Cream Skin Toner and Moisturizer is packed with ceramides and peptides that help draw moisture into the skin. Dry skin types can layer a hydrating face serum on top for a one-two punch of moisture.
Editor testing and review notes: “A skin care secret I abide by for dewy skin that lasts all day is a hydrating toner: These watery products multiply the moisture my skin gets from my favorite hyaluronic acid serums (hyaluronic acid can hold up to 1,000 times its weight in water, so applying them on damp skin is ideal). Laneige’s Cream Skin Toner & Moisturizer is a dream for my dry, dull skin. It’s the first step in my morning skin care routine; I shake a few drops onto a cotton pad that I stamp all over my skin. Even if you’re on the oily side, you can still cycle this in for softening benefits — it doesn’t cause excess shine or a greasy feeling.” — Sullivan
What testers say: “Finally, I found what I was looking for! I was initially looking for a serum, but this treatment is perfect for dry skin! It does exactly what I was looking for! It moisturizes but doesn’t feel sticky afterward; it makes my skin feel wonderful! It gives me the moisture boost I need without being overly heavy or overly matte.”
Price upon publish date of this article: $36
Bio-Oil Skincare Body Oil
#1 Amazon Bestseller in Body Oils
Bio-Oil has earned over 75,000 five-star ratings on Amazon and quickly became a favorite among editors and celebrities. Why? The oil is said to be a miracle worker for reducing the appearance of scars — from acne to surgery — in weeks. The oil has a light texture that melts into the skin and doesn’t leave a greasy finish behind. And it’s easy to use: Take a few drops into your palms, rub your hands together, then apply to scars.
Editor testing and review notes: “I used Bio-Oil to help repair a scar from a surgery, and after a solid four or five months of consistent use, I began to see a visible improvement in my scar’s color tone. It went from a bright pink into a dulled down, more subtle, blush hue that started to blend in with my skin, rather than scream for attention the way it did previously. That subtle change in coloring was all I needed to keep up the momentum, and I’ve continued to use the oil twice daily, with a few exceptions — like when Amazon ran out of stock — ever since.”
What testers say: “Honestly, I knew Bio oil about eight to nine years ago. I did not use it for a while. Recently, I just used it again for about two weeks, and I have been in love again. My acne scars have been improved and gotten much better. I am such a lazy skincare person, but this Bio Oil helps me to be easier about skincare. My skincare is now just as simple as four steps: Face wash, Toner, Bio Oil, and facial cream.”
Price upon publish date of this article: $11.12
Sunday Riley Good Genes All-In-One Lactic Acid Treatment
Sunday Riley has risen to skin care stardom courtesy of the brand’s ingredient-rich formulas. This lactic acid face serum hydrates your skin while exfoliating. You’ll notice smoother feeling skin overnight, and with consistent use, you’ll see a noticeable difference in the brightness and texture of your skin.
Editor testing and review notes: “Few chemical exfoliators feel hydrating to your skin; most of them leave you on the dry side. This serum, on the other hand, is immensely moisturizing. It’s a one-and-done step that banishes dullness.” — Sullivan
What testers say: “This is my second bottle of this product and it has made it into my permanent rotation of daily face products. The price point is a little high but worth it. In just a few minutes my skin can go from lackluster and dull to having looked like I just got eight hours of sleep and a mini facial. I pair it with the brand’s C.E.O 15% vitamin C serum. Despite having tried many different products, I keep coming back to those 2 products from Sunday Riley.”
Price upon publish date of this article: $80.75
Elizabeth Arden Eight Hour Cream
This iconic balm does it all — it hydrates, smooths, soothes, and boost radiance from the tops of your cheeks to your hands and cuticles.
Editor testing and review notes: “This do-it-all salve is a classic for a reason; it has more uses than I can count on both hands. My favorite way to use it is as a face mask on top of a hydrating serum — slather that combo on before bed, and you’ll wake up with supple, glowing skin. I’ll also use it on split ends and to smooth back flyaways.” — Sullivan
Price upon publish date of this article: $33.25
Acure Brightening Facial Scrub
20K+ bought in past month
No skin care routine is complete without a weekly exfoliator to slough off dead skin and achieve a deep clean. Acure’s Brightening Facial Scrub is a bestseller for its gently and natural formulation of detoxifying sea kelp, refreshing lemon peel, brightening Madonna lily, and purifying French green clay.
Editor testing and review notes: “For years I was under the impression that I’ve discovered a hidden gem — but little did I know that this scrub was an all-star among beauty lovers on Amazon. It’s my go-to when my skin’s looking tired and dull. It applies gently, but not too gently where it feels like it’s barely scraping the surface, and leaves my skin feeling so smooth and looking bright. I often mix it with my favorite face cleaner when I want a more gentle exfoliation, too.” — Cigliano
Price upon publish date of this article: $9.99
Mario Badescu Facial Spray with Aloe, Herbs and Rose Water
#4 Amazon Bestseller in Face Mists
With over 295 million views on TikTok, Mario Badescu’s face mists are one of the most viral beauty products. Mist it on to refresh dry skin, cool yourself off, or to prime your complexion for the rest of your skin care routine. This rosewater and aloe version is a fan-favorite for its heavenly scent and soothing benefits.
Editor testing and review notes: “I always have a Mario Badescu face mist stashed in my overnight bag. Not only is it a necessity for keeping my skin (and myself) feel fresh during a road trip, but it also multitasks as a toner and makeup refresher once I’ve arrived at my destination.” — Sullivan
What testers say: “I have used so many hydrating sprays that I’ve lost count, but this one is a keeper. I bought it on Prime Day figuring that if I didn’t like it I wouldn’t be out much money, but I never expected to love it as I do! It has a very light scent to it that doesn’t bother me at all and it really hydrates and preps my skin for my morning regime as well as my nighttime routine.”
Price upon publish date of this article: $10.64
Lawless Forget the Filler Overnight Lip Mask
Lawless Beauty makes one of the best lip masks on the market if you’re after a fuller-looking smile. This thick balm gives your lips shine and moisture immediately, with a plumping effect that arrives in 20 minutes after you wear it. The Candy Apple shade is pretty enough to wear in place of lip gloss.
Editor testing and review notes: “I love to layer on a coat of this lip mask over lip liner for a full, moisturized smile. Although it’s plumping, it doesn’t irritate or dry out my lips — instead, it leaves them look fuller and softer.” — Sullivan
Price upon publish date of this article: $22
CeraVe Hydrating Facial Cleanser
#2 Amazon Bestseller in Facial Cleansing Washes
CeraVe’s Hydrating Facial Cleanser is a smooth, sensitive skin-friendly gel that actively removes dirt and impurities from the skin for squeaky-clean skin. It has over 92,000 five-star reviews on Amazon, with reviewers expressing that the cleanser’s been a long-time staple in their skin care routine. The daily lotion-like facial cleanser is formulated with hyaluronic acid, ceramides, and glycerine that work to hydrate skin without stripping the face of essential moisture or leaving behind any greasy residue.
Editor testing and review notes: “Those with sensitive skin know that the wrong cleanser can make everything go haywire. When my skin is on the fritz, I go with this hydrating cleanser from CeraVe. One pump is plenty to remove my makeup and get rid of city grime without making my skin sting or turn red.” — Sullivan
What testers say: “This is the best hydrating cleanser I have found for the price! It doesn’t contain any fragrance and doesn’t leave your skin feeling tight. I enjoy that it has hyaluronic acid plus it is approved by the national eczema association which is a huge bonus for my dry/sensitive skin.”
Price upon publish date of this article: $15.48
Peter Thomas Roth Cucumber De-Tox Hydra-Gel Eye Patches
#11 Amazon Bestseller in Eye Wrinkle Pads & Patches
The best sheet masks target skin concerns in a matter of minutes. Eye patches work similarly, sealing active ingredients onto your skin to aid the absorption, and therefore, the efficacy, of those skin-improving powerhouses. Peter Thomas Roth’s Cucumber De-Tox Hydra-Gel Eye Patches wake up tired under eyes with refreshing cucumber and aloe. And they’re safe for sensitive skin.
Editor testing and review notes: “Puffy, dry under-eye skin is no match for these cool and calming gel patches. If I’ve had a rough week — or a long night of drinking with little-to-no sleep — I’ll place these bad boys on while getting dress for work and no one will be able to tell by the time I arrive at the office. Plus, they’re fun to use for a night of self-care at home.” — Sullivan
What testers say: “I will admit these are a bit pricey, but I’m happy to report it’s because they actually work. I’ve tried so many under eye patches and most of them burn my skin, but these don’t do that. They feel great and I can genuinely see a difference when I remove them. I will never go back to anything else!”
Price upon publish date of this article: $55
EltaMD UV Daily Broad Spectrum Sunscreen
#14 Amazon Bestseller in Facial Sunscreens
Even on cloudy days, UVA and UVB rays pose a danger to our skin and can cause irreversible damage if not protected against. The trick for everyday SPF usage is to find a sunscreen you actually enjoy putting on, and any EltaMD formula is delightful. But this UV Daily is especially convenient as it provides both serious hydration (boosted with hyaluronic acid) and broad-spectrum UV protection. This face sunscreen-meets-moisturizer has over 15,000 reviews, which is incredible for the oft-overlooked category of sun protection.
Editor testing and review notes: “This is a daily staple in my skin care routine and I never leave the house without slathering it all over my face, neck and tops of my hands.” — Sullivan
What testers say: “I have been using Elta MD sunscreen for several years. (I prefer the non-tinted, as the tinted can leave a stain inside my sun hats). This sunscreen has all the protection of zinc oxide along with UVA/UVB protection. It leaves my skin with a soft texture and no tell-tale white that might otherwise be the case with zinc oxide. This is transparent zinc oxide. Recently, I asked my dermatologist about it, as I saw he had a display for Elta in his office. He said it’s ‘the best sunscreen on earth.’”
Price upon publish date of this article: $29.64
SkinMedica TNS Serum
This is the serum for you if you’re struggling with fine lines, wrinkles or dark spots. SkinMedica’s serum contains natural growth factors that help the skin cells regenerate rapidly. And it’s also super gentle and soothing. One reviewer notes that her doctor told her that “all the top doctors and aestheticians recommend this product and it’s the one that he and his staff all use.”
Editor testing and review notes: “I love a good face serum, but this one has to be one of my top favorites. Is it the cheapest option on the market? No, but it’s one of the most effective — you get what you pay for. SkinMedica, take all my money!” — WWD Director of Commerce Adam Mansuroglu
What testers say: “I’ve used this product for several years. It has done more to improve the texture of my skin than any other skin product I’ve used. My skin is smoother and the texture has improved! Fine lines are lessened. I feel more confident going without makeup because my skin looks so much better. Highly recommend it.”
Price upon publish date of this article: $280
Paula’s Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant
#1 Amazon Bestseller in Facial Peels
Any product by Paula’s Choice is worth its weight in gold, but this bestselling, viral liquid BHA face exfoliant is at a whole different level. Beta hydroxy acid (BHA and also known as salicylic acid) is the one-size-fits-all solution to unclogging and clearing pores, making it the perfect for treating blackheads and acne. Yet rather than scorching the surface of the skin like most exfoliants, this formula is still gentle and non-abrasive, and it can also help with the overall appearance of redness, enlarged pores and fine lines.
Editor testing and review notes: “If you’re looking to exfoliate your skin without roughing it up, this is the product you need in your routine. It’s particularly great for combination skin types; it has a way of tamping down oiliness without exacerbating dry spots.” — Sullivan
What testers say: “This has been amazing for my skin! It’s been years since I’ve been willing to take pictures without a filter because of my huge pores, blackheads and blemishes. I’ve only been using this for a week and my pores have already gotten so much smaller, my skin clearer and it’s even glowing! I’m no longer afraid to take pictures without filters. I do have to say that it does definitely make your skin more sensitive so if you are using it during the day, make sure you moisturize with something with SPF. And at night, also follow up with something that keeps your skin moisturized.”
Price upon publish date of this article: $13.30
Higherdose Red Light Face Mask
Higherdose has long been loved for their infrared sauna blanket. Their LED face mask is equally high quality — it delivers a safe amount of red and near infrared light. Use it for a minimum of 10 minutes three to five times per week, and you can expect to see an improvement in tone and fewer fine lines.
Editor testing and review notes: “Some LED face masks require you to sit still and close your eyes during your sesh. This one is made with flexible silicone and features straps that hold the mask close to your face — and it’s cordless — so you can move around while you’re using it.” — Sullivan
What testers say: “’I have had the mask for over a week and can already see a huge improvement in my skin! I love that it is so easy to use and doesn’t need to be plugged into the wall when using. I have even taken a bath with it — talk about relaxation! This is now a part of my nightly routine. I clean my face and then put on the mask for about 10 minutes and just wait to see the results! My skin feels tighter and smoother and I have less blemishes as well! Definitely a keeper for me!”
Price upon publish date of this article: $349
La Roche-Posay Toleriane Double Repair Face Moisturizer
#4 Amazon Bestseller in Facial Moisturizers
La Roche-Posay is known for its gentle formulas that are dermatologist tested and backed by science. Each product produces visible results without causing irritation or breakouts. One pick to consider? The Toleriane Double Repair Face Moisturizer. It’s filled with ceramides and niacinamide to smooth and hydrate skin, and it also contains SPF 40 to protect against harmful UV rays.
Editor testing and review notes: “I’m a firm believer in wearing SPF daily, but not at the expense of adding more time to my morning routine. I’m embarrassed to say that as a beauty writer, I would forget to apply protection to my skin too often, but this product makes it so easy to get at least one dose in. I love the creamy texture that’s easy to blend. It never leaves a white cast, and doesn’t break out my acne-prone skin. It hydrates my complexion without leaving a greasy finish behind, which makes it perfect for layering makeup on top.” — Sullivan
What testers say: “I decided that I’d give this stuff a go. GAME CHANGER! It smells nice, isn’t heavy, and has a very minimal white cast (and that’s only if you use a ton; which you won’t because a little goes a long way!) Now remember I said I was a sun-loving kid and lived through the “baby oil is the best sunblock,” so I have some dark spots, little lines, discolorations, etc., literally everything stereotypical of my generation. (Ha!) Well, not anymore! I am completely serious when I say my dark spots are almost completely invisible; lines look smoother — the whole deal!”
Price upon publish date of this article: $23.99
Sol de Janeiro Brazilian Crush Cheirosa 68 Body Mist
Summer calls for a lightweight swap from heavy fragrances to lightweight body spray spritzes. Sol de Janeiro does it best — especially in this editor-loved scent that emits a fruity and floral aroma for daytime wear, with top notes of pink dragonfruit and lychee essence, Brazilian jasmine, ocean air, hibiscus, and musk. It’s earned over 30,000 five-star Amazon reviews, with one shopper saying it smells clean with a “sunshine feel.” One bottle will last you all summer long, but we wouldn’t blame you for stocking up on the entire scent collection for a winning summer rotation.
Editor testing and review notes: “A little goes a long way with Sol de Janeiro’s body mists — particularly this potent, fruity floral fragrance that smells like a summer date night. Like most body sprays from the brand, it veers sweet (but not saccharine).” — Sullivan
What testers say: “This scent smells good and lasts a long time! I could still smell a hint of it on my shirt a day or two later and I didn’t use much. I bought it without smelling it in-store since my stores don’t carry it and the scent descriptions sounded nice. It smells like a nice floral vanilla. My first of this brand’s scents and hope to find another I like as well.”
Price upon publish date of this article: $25
La Roche Posay Hyalu B5 Pure Hyaluronic Acid Face Serum
WWD Shop editors and dermatologists alike deem the La Roche Posay Hyalu B5 Pure Hyaluronic Acid Face Serum one of the best hydrating serums money can buy. It’s formulated with a skin-loving cocktail of hyaluronic acid, madecassoside, and vitamin B5, which work to plump, brighten, and support a strong skin barrier. It can be used by itself or mixed with a moisturizer for a double-dose of healthy hydration.
Editor testing and review notes: “La Roche-Posay’s hyaluronic acid serum is one of the products I always recommend to friends that are looking for a great hydrating face serum that won’t break the bank. It makes my skin look like I’m wearing a luminous makeup primer or expertly-placed highlighter. The dewy look is excellent for reviving tired-looking skin, and I love how well this formula layers under other moisturizers and makeup.” — Sullivan
What testers say: “Most of my life I thought anti-aging products were a scam — well this stuff works! I notice with continued use, my skin is more resilient to weather conditions (hot or cold), and I hope La-Roche Posay always makes it. Like with most good things, a little goes a long way. I have pretty sensitive skin, and can easily have reactions to products or food, but this one works amazingly for me.”
Price upon publish date of this article: $39.99
Sol de Janeiro Brazilian Bum Bum Body Cream
Sol de Janeiro Brazilian Bum Bum Body Cream is a rich body cream with smoothing ingredients such as antioxidant-rich açaí oil, moisturizing cupucaçu butter, and caffeinated guarana for a temporary tightening effect. This body lotion has over 37,000 five-star ratings on Amazon from happy customers that can’t get enough. The most delicious part is the formula’s gourmand tropical fragrance that transports you to an island far, far away.
Editor testing and review notes: “The Bum Bum Body Cream is my summertime crush. Even though it has a rich texture, the body lotion dissolves onto my skin, leaving my limbs looking pleasantly dewy and feeling soft to the touch. I love the strong scent — when I have the cream on, I can skip perfume.” — Sullivan
What testers say: “Forever my favorite cream! I absolutely love the scent and leaves my skin feeling incredibly moisturized.”
Price upon publish date of this article: $24
Top Hair Care Products on Amazon
Color Wow Dream Coat Supernatural Spray
Struggle with frizz? Consider this mist a humidity-shielding raincoat for your hair. Color Wow’s Dream Coat Supernatural Spray makes your hair gleam, and it’s a favorite of Kim Kardashian’s hairstylist Chris Appleton and model Jasmine Tookes. Mist it on damp hair before styling, and shine on.
Editor testing and review notes: “I have naturally curly hair that I prefer to wear smoothed out most days, and this is the only product I can count on to keep my strands sleek when it’s humid outside. I’ve turned all my friends and family onto it, too.” — Sullivan
What testers say: “I’ve never left a review on Amazon before but I had to! I was going to a concert and needed my hair to hold up all day and night, so I decided to give the product a proper go on my 4b/4c hair. I washed my hair, applied this liberally, blow dried, then flat ironed my hair. I did not add ANY additional product. I waited outside for hours, I was sweating, dancing, it was hot and humid, and my hair did not revert.”
Price upon publish date of this article: $28
Samnyte Hair Wax Stick
#1 Bestseller in Hair Styling Products
The Samnyte Hair Wax Stick is your ticket to snatched and sleek hair styling, and it comes recommended by model Josephine Skriver. Take it from over 30,000 five-star Amazon reviews that deem it the best product to tame flyaways and slick updos without leaving sticky or crunchy residue.
Editor testing and review notes: “When I first dabbled in the slicked-back ponytail look, this stick was my training wheels — it’s mess-free to apply and practically glues down the flyaways my naturally curly hair gets around my temples. And even after trying pomades and oils that go for $30 or more, I still find myself coming back to this budget-friendly stick. It doesn’t leave white specks in its wake and ensures my hair won’t budge, even in gusty weather.” — Sullivan
What testers say: “I have the peskiest baby hairs and I hadn’t found a product that worked. I had tried something else that was more like a gel, but it made my hairs super hard. This is almost perfect. You can tell that its effectiveness fades over the course of the day, but I’ll take what I can get.”
Price upon publish date of this article: $7.99
Fekkai The Original Brilliant Glossing Styling Creme
She’s back! This previously discontinued shine-boosting styling cream reigned a hair stylist staple in the ’90s, but it’s finally available to shop again on Amazon. Renowned for its ability to smooth frizz and infuse visible hydration to dull strands, it penetrated hair folicles with prickly pear seed oil and Italian cold-pressed olive oil for natural, glossy results. Plus, it can be used on all hair types and adds a soft-touch hold to any hair style.
Editor testing and review notes: “As much as I love styling my hair, I don’t always have time for a full look. This product does wonders on my air-dried hair — it looks as if I spent hours smoothing my strands. It’s also amazing for taming flyaways in slicked-back buns, without leaving any residue or brittle texture behind. It smells amazing, too.” — Sullivan
What testers say: “This product gave my dry curls great shine! I sometimes style with damp hair, and sometimes while it’s still very wet, so I appreciated that this product can be used on both damp and wet hair and still give great results. It’s not too big a bottle either so I can travel with it which is also great!”
Price upon publish date of this article: $30
Shark FlexStyle Air Styling & Drying System
The Shark FlexStyle has racked up 416 million views on TikTok to date and has made waves for its reasonable $299.99 price point. The hype for the Shark FlexStyle hair dryer is well-earned and editor-approved, because it allows you to choose between two attachment bundles that are uniquely-tailored to your hair type, including options for curly and coily hair or straight and wavy hair. Each of these sets comes with four attachments that swiftly dry and style your hair in loose ringlets and voluminous waves. The FlexStyle also functions like a high-powered blow dryer. Some hair tools claim they can replace all of your straighteners, curling irons, and hair dryers — the FlexStyle actually can.
Editor testing and review notes: “Shark’s FlexStyle is in a league of its own; there’s no other tool on the market that works as well as a multipurpose styler as it does a classic hair dryer. The only downside to this tool is potential snagging of hair where the attachments meet the nozzle, and the weight that some of the attachments add to the device.” — Sullivan
What testers say: “I have never been great at styling my hair —I just never really got the hang of it. This is so easy to use! I love how it looks from freshly curled to how it relaxes over the next hours and days. When I use a curling iron my hair just falls flat but with this, it stays styled for days. I would definitely recommend this for anyone that is hair challenged or just wants a do-it-all multi-wonder tool.”
Price upon publish date of this article: $234.99
L’Oréal Paris EverPure Bonding Shampoo and Conditioner Kit
The EverPure Bonding Shampoo and Conditioner duo from L’Oreal Paris is an essential buy for those who regularly bleach or color their hair. The sulfate, paraben, and dye-free products penetrate hair strands and repairs damage in just six washes. It’ll leave your hair feeling soft and smooth, while being gentle enough to not disrupt the color on your ‘do. With nearly 2,500 five-star Amazon ratings, this $20 bargain kit is a must-have for healthy hair.
Editor testing and review notes: “Don’t discount a drugstore shampoo and conditioner. This duo from L’Oreal is a godsend for my color-treated hair when it’s feeling particularly brittle or dry. I love the price tag — and that it prevents my fresh dye from fading.” — Sullivan
What testers say: “I’ve used professional products for years and never has my hair felt and looked so good after just one use. My hair is softer, smells great, and it even seems to tame some of my flyaways. It does have a perfume-y smell, but I actually like it. It left my bathroom smelling divine. Impressed is an understatement! Will be purchasing a bigger bottle next time. The hype was worth it!”
Price upon publish date of this article: $17.65
Wavytalk 5-in-1 Curling Iron Set
#1 Bestseller in Hair Curling Wands
Wavytalk’s hair tools have a cult-following on TikTok, racking up to nearly one billion views and searches, and we can attest that this 5-in-1 Curling Iron Set is certainly worth a speedy Prime order. It comes as a true beauty bargain, with five different curling attachments, including the Pro Thermal Brush that’s TikTok-famous in its own right — which, if you do the math, accounts for just about $10 per tool. The kit comes equipped with two hair clips for sectioning and a heat-proof glove, too, and offers boundless styling versatility, whether you’re going for beachy waves, tight ringless, or a bombshell-level blowut.
Editor testing and review notes: “This all-in-one set is a steal given such an affordable price point — it’s hard to find a single high-quality curling iron for the price of this five-piece. I love that this kit gives me the option to use the heat brush to add lift to my curtain bangs and swap out the attachment for a bigger barrel on the rest of my strands. But I’m mostly impressed by how soft the ceramic barrels leave my hair, and how long the curls hold without feeling dry or needing a hefty dose of hairspray. The TikTok beauty community is absolutely on to something with this tool, per usual.” — WWD Shop contributing writer Fernando Snellings
What testers say: “The wavytalk is well worth the money in my opinion. With hair straighteners it takes me about 40-50 minutes to straighten my medium length hair. With the Wavytalk, it only takes me 15-20 minutes. It comes with a heat glove which I honestly don’t even think you need to use because it doesn’t make your hair feel super hot. It’s super easy to use and works so well. I have curly frizzy hair and it works perfectly for me. I highly recommend this!”
Price upon publish date of this article: $46.99
Bed Head Tourmaline Wave Artist Deep Waver
#2 Bestseller in Hair Waving Irons
Featured on Alix Earle’s Amazon Storefront, this stellar hair waver hot tool from Bed Head brings the beach to your ‘do in just a few minutes. Its coated with tourmaline ceramic technology to fight frizz and add healthy shine as you style. The waver heats up to 400 degrees to apply a deep, soft kink in your mane — mermaid-style.
Editor testing and review notes: “When I want to do my hair for an event but can’t decide on a style, this tool is my go-to. I love it because it heats up quickly and I can run out the door with a mane of tousled, voluminous waves in under 10 minutes. The style lasts all day without hairspray and I always love how naturally wavy my hair looks on the second day.” — Cigliano
What testers say: “Easy to use, leaves my hair soft, and I end up looking effortlessly nice. The waves hold for days, too! Very happy with this product!”
Price upon publish date of this article: $26.53
Ouai Fine Shampoo + Conditioner Set
#8 Amazon Bestseller in Shampoo & Conditioner Sets
Founded by celebrity hairstylist Jen Atkin, Ouai is a favorite among A-listers like Jessica Alba and Chrissy Teigen. First off, the formulas have a perfume-caliber scent. They’re also cruelty-free and made without sulfates, making them safe for colored hair. This duo is designed for those with thin or fine hair; both formulas contain ingredients that enhance volume.
Editor testing and review notes: “This dynamic duo simply pumps up the volume and hydrates my hair without making it look greasy by midday. It’s an incredible value for what it delivers. If you have fine hair and have yet to see what all the Ouai buzz is about, start with this set.” — Mansuroglu
What testers say: “This shampoo and conditioner is seriously the best. I used biolage before and it always left my hair dry so I needed a change. I read reviews on this and thought ‘why not give it a try.’ And I am literally obsessed. My hair is very long and thick but my individual hair strands are fine and this makes my hair so soft and smells so good. I seriously highly recommend this if you have fine and thick hair.”
Price upon publish date of this article: $64
Tymo Ring Plus Ionic Hair Straightener Brush
This viral Tymo Hair Straightening Brush is a certified gem on Amazon, with over 8,500 perfect reviews that rave over its easy use and smoothing effect. It employs negative ion technology and its plates are coating with keratin, which both work to maintain the hair’s natural moisture and result in a super silky shine. It also boasts nine temperature settings, so you have total control over heat exposure, and features a heat barrier to protect your scalp from hot spots.
What testers say: ““I saw this a while ago and did not get it because I thought it would just be another straighter that would disappoint me. Then I started seeing TikTok videos showing this on all types of hair texture and it worked so well on even 4C hair. I bought this and it straightened my deep wavy hair like butter.”
Price upon publish date of this article: $49.99
Oribe’s Dry Texturizing Spray
Oribe stans could wax poetic about the magic that is this product. Oribe’s Dry Texturizing Spray is a versatile hero product that gives hair instant, natural-looking (or mega, if that’s what you want) volume while absorbing excess oil for a perfectly tousled finish. What’s especially great about this spray is that you can go as subtle or dramatic as you’d like. If you’re just looking for a little more lift and a little less shine, a quick shot will do the trick. If you’re wanting supermodel hair vibes, just spray with abandon.
Editor testing and review notes: “I’d use this product even if it didn’t do anything just because it smells so divine. But in this imperfect world, Oribe, the celebrity stylist known for his more-is-more approach to life, created a perfect product that is part dry shampoo-part texturizer that just makes hair look playful and live. I always have a mini on hand in my makeup pouch.” — Sullivan
What testers say: “My hair is fine and needs body. This adds volume without adding stickiness or a stiff, wet look. Already recommended to several friends. Definitely will purchase again.”
Price upon publish date of this article: $52
Dyson Airwrap Multi-Styler Complete
#22 Amazon Most Wished for in Hair Care
The Dyson Airwrap Multi-Styler Complete is one of the best hair styling tools in the beauty market, and it has over 4 billion views on TikTok. The do-it-all tool uses gentle heat to brush, smooth, blow dry, and curl hair strands for added volume and bounce. It comes with six brush and barrel attachments to achieve a variety of hairstyles as well as a protective case to organize the included tools. The Dyson Airwrap brings the salon finish to your home vanity, and is a tried-and-true holy grail for most hair types.
Editor testing and review notes: “The Dyson Airwrap is one of the best investments I’ve made for the health of my long, curly, and color-treated hair. After years of consistent use, I’ve noticed less damage and breakage, and haven’t had to compromise on my favorite hair looks.” — Sullivan
What testers say: One customer said, “Curl, straighten, and blow out — this tool can do it all. My hair has never looked better. When I create curls they stay all day and when I straighten my hair its left so silky. The tool for body created more volume than I have ever achieved. My normal hair time is fine and always frizzy, but not anymore. It was super easy to learn how to use and within a week I was able to master several styles.” Another wrote, “I just love this thing. I get professional blow out results every time. I watched a few tutorials before getting started which made it really easy to figure out how to use.”
Price upon publish date of this article: $599
K18 Leave-In Molecular Repair Mask
If your tired strands are in need of a serious pick-me-up, K18’s hair mask is one of the best on the market for revitalizing damaged hair. This vegan formula comes super saturated with hair-loving ingredients that shoppers, hair stylists, and WWD Shop editors deem transformative, including smoothing and hydrating peptides and bond-repairing properties that bring elasticity back into your mane. It’s suitable for all hair types, and can be applied from the roots to the ends as a leave-in conditioner. Pro tip: If you’re slicking your hair into an updo, use this instead of hair gel as an all-day mask for maximum benefits.
Editor testing and review notes: “I was first introduced to K18’s hair mask long before it went viral on TikTok. In 2020, a hairstylist recommended it to me to repair visible damage on my hair after a few balayage sessions and frequent use of hot tools. This mask has been a part of my routine since — it’s the only hair product that seems to seal split ends and make my hair feel stronger despite everyday styling with a flat iron and hair dryer. It’s also so easy to use, as it’s a leave-in mask you can apply right after shampooing in place of conditioner.” — Sullivan
What testers say: “My hair stylist recommended this product for my hair and it was such a super product to anything else I have used. It is expensive and I have long hair so it is doubly expensive, but so worth it!! As I aged my hair became really frizzy and dry, but this product changed everything, leaving my hair so manageable, silky, soft, and no frizz. I cannot say enough good things about K18.”
Price upon publish date of this article: $29
Ghd Platinum+ Hair Straightener
Ghd’s Platinum+ Styler is one of the best hair straighteners on the market for its practical 1-inch plate size that gets close to the roots and completely smooths strands in just a few passes. It has a temperature limit of 365 degrees Farenheit, which helps to prevent damaging hot spots, and its curved edges make curling, flipping, and creating various styles especially effortless.
Editor testing and review notes: “Ghd’s flat iron outperformed every other straightener during our extensive flat iron testing. From the jump, this iron heats up in under 30 seconds with the click of one button (its preset temperature takes out the guesswork of landing on the right temp). The plates glide over curls and soft waves to straighten them without causing steam or sizzling, and it’s the best straightener I tested that works to create soft curls — simply twist the iron as you move it from the mid-length of your hair down to the ends. My curly hair typically requires multiple passes for a smooth, straight look, but just one does the trick with this tool.” — Sullivan
What testers say: “I love this hair straightening product! I am very happy with my purchase. Definitely worth the price! My hair looks so silky and straight. I have frizzy hair and none of the other straighteners I have bought before were able to tame my hair like this one, so I’m definitely in love with this product.”
Price upon publish date of this article: $279
Top Makeup Products on Amazon
Kiko Milano 3D Hydra Lip Gloss
Amazon’s Choice
Amazon offers a host of drugstore lip glosses, but according to reviewers, Kiko Milano’s formula delivers the best results and value. In 2023 alone, the brand sold over 24,000 tubes of this lip gloss daily. The Kiko Milano 3D Hydra Lip Gloss is available in over 30 shades that range from sheer berry to intensely pigmented pink, offering plenty of options for any skin tone and lip look. It’s hydrating without feeling sticky, and a little goes a long way.
Editor testing and review notes: “This lip gloss has become a new regular for me — for the price, it has the same result and feel as one of my go-to luxury glosses that goes for $50. The doe foot wand is large enough to quickly coat my lips, but not so large that I have to clean up excess around the borders of my smile. It’s hydrating enough to wear in place of lip balm, too.” — Sullivan
Price upon publish date of this article: $13
Fazit Makeup Patches
#1 bestseller in Body Glitter
This Amazon beauty product has Taylor Swift’s stamp of approval. The singer recently wore these glittery temporary freckles to a Chief’s game as a sparkly accent to her signature bold red lip. Great for Halloween, girls’ night out, or a bachelorette party, they apply like a temporary tattoo to leave a smattering of reflective freckles in their wake.
What testers say: “I bought these for a recent music festival and they were perfect! They were really fun and looked great. They also stayed on for 2 days, even with washing my face, so I didn’t have to reapply during the fest. When I went to wash it off with makeup remover, they came off immediately!”
Price upon publish date of this article: $15.99
Wonderskin Wonder Blading Lip Stain Peel Off Masque
This lip product is a viral sensation on TikTok, but it’s not like any other lip stain you’ve tried before. It applies as an opaque purple liquid, which dries in seconds as a peel-off mask. It’s ideal for summer, as its vivid stain lasts entire day’s worth of wear even under lip balms, and can even be used as a no-budge lipliner for natural-looking definition.
Editor testing and review notes: “Wonderskin’s Wonder Blading Lip Stain Masque’s shades stayed put on my lips for double the time I’ve experienced from similar stains that fade almost instantly when eating, drinking, or swiping lip balm or lip gloss on top. It delivered up to 11 hours of wear time — which is quickly achieved in only one minute of application.” — Cigliano
What testers say: “The Wonderskin Wonder Blading Lip Stain Peel Off Masque is of exceptional quality and delivers on all its promises. The vibrant color lasts all day and the matte finish is stunning. Although the application can be tricky, using cotton swabs to clean up excess and correct the contour makes it much easier. The peel-off process takes some time, but the end result is worth the wait. Compared to other lip stains, this one stands out for its longevity and beautiful finish. I am very impressed and highly recommend it to anyone looking for a reliable and beautiful lip stain.”
Price upon publish date of this article: $22
Drunk Elephant D-Bronzi Bronzing Drops
When creator Alix Earle dropped her makeup routine on TikTok, shoppers honed in on the Drunk Elephant D-Bronzi Bronzing Drops that made Earle’s skin look bronzed in mere seconds. Since then, these golden drops have sold out nearly every time (and at every retailer) they had a restock. Lucky for us, they’re still available on Amazon, so hurry! The drops give skin a kissed-by-the-sun glow, as mentioned above, but they also leave skin hydrated and with a dewy finish that creates a smooth canvas for other face products.
Editor testing and review notes: “My fair skin tone can quickly look washed out if I’m low on sleep or vitamin D, so I’m always trying new bronzers and face tanners that give my complexion a little warmth. Drunk Elephant’s bronzing drops are a lifesaver when I need to get out of the door in the morning: Rather than taking time to buff and blend bronzer carefully, I just mix these bronzing drops into my moisturizer, and I’ve got a radiant complexion as soon as I’m done smoothing my face cream on. They don’t streak or turn you orange — the formula has the perfect neutral bronze to warm you up.” — Sullivan
What testers say: “I’ve tried all bronzing drops. Rather than a gradual glow like most drops on the market, four drops of these mixed with my daily moisturizer give me an all-day glow. Love them! Mix with sunscreen and lotion, but be sure to wash your hands after.”
Price upon publish date of this article: $38
Maybelline New York Lifter Gloss
If you haven’t tried Maybelline’s Lifter Gloss, you’re missing out. This lip gloss is a standout from the budget-friendly brand: you can wear it on bare lips for a wash of shine and subtle color, or layer it over lip liner or nude lipstick for a more impactful look. The formula contains hyaluronic acid to quench your lips, so you can leave your lip balm at home.
Editor testing and review notes: “Maybelline’s Lifter Gloss in shade Moon (shown) is my favorite lip product of the summer. It’s a nude pink that gives my smile some oomph. The chubby doe foot makes it easy to apply without a mirror, and the chunky tube makes it easy to find in my cluttered bag.” — Sullivan
What testers say: “This is a great lip gloss! The formula is smooth and moisturizing — not sticky at all. Also, the two colors I have tried (Silk and Rust) are excellent! Most of my lipsticks and glosses are high end brands but this gloss is by far my favorite and go to.”
Price upon publish date of this article: $8.98
Urban Decay All Nighter Hydrating Hyaluronic Acid Dewy Setting Spray
This hydrating twist on a beauty cult-favorite doubles as a dewy finishing spray and locked-in setting spray in one. Formulated with skin-brightening watermelon acid and quenching hyaluronic acid, it can be used as a refreshing facial spray for bare face days, but one editor confirms that it can be trusted to hold makeup in place through sweat and humidity, too. It’s best for dry skin or those looking for a particularly glowy finish — if you’re oily, check out to the All Nighter Ultra Matte formulation instead.
Editor testing and review notes: “Urban Decay’s classic setting spray was my go-to choice during college — and I consider this a grown-up version of the OG. With this setting spray, you can expect the same powerful hold as the original, but with more of a dewy finish. As someone with dry skin, many setting sprays tend to make my skin feel more parched, but this one does the opposite. It’s so refreshing that I often use it as a moisture-boosting face mist.” — Sullivan
What testers say: “The packaging is super fun and cute and it smells so delicious! The spray comes out nicely and applies evenly to the skin. It makes my skin feel pretty hydrated and a little glowy as well which I love. It keeps my makeup in place and I use it sometimes throughout the day for some extra hydration.”
Price upon publish date of this article: $36
Julep 101 Crème to Powder Waterproof Eyeshadow Stick
A quick swipe of the creamy Julep Eyeshadow Stick brings instant dimension to the eyes and cuts down on pesky blending time. It’s the top-selling eyeshadow on Amazon, with 30,000 perfect reviews for its effortless application and creaseless wear. Formulated with nourishing antioxidants, vitamins C and E, and smooth-gliding candelilla wax on one end, with a convenient smudging tool on the other, it’s the ultimate glam-and-go product when you’re in no mood to fuss with powders.
What testers say: “This goes on so smoothly and stays where I want it. The color is very pretty and flattering. I am almost 70 year old and have hooded eyelids, and this camouflages the eyelids and gives me confidence to be seen.”
Price upon publish date of this article: $18
L’Oréal Paris Makeup True Match Lumi Glotion
#1 Amazon Bestseller in Face Highlighters & Luminizers
This liquid face and body luminizer from L’Oréal Paris is a must-have if you love an all-over natural glow. It’s infused with glycerin and shea butter for a long-lasting hydration, whether you apply the product directly to your legs for a sun-kissed sheen or combine it with moisturizer as a glow-enhancing lotion. Drops of the True Match Lumi Glotion may also be mixed them with foundation to warm your skin tone for a natural halo glow, or applied over makeup at the high points of the face as a luminizing face highlighter.
Editor testing and review notes: “If you love to start your makeup routine with a gleaming base, this lotion is a foolproof choice. It’s budget friendly but delivers an identical result to some of the more expensive options on the market. I’ll wear it on bare skin for a little radiance during the summer, and under makeup during wintertime to make my skin look less dull.” — Sullivan
What testers say: “If you’re looking for light coverage and glowing skin, I highly recommend it. I use this as a base layer and then cover with translucent loose setting powder and that’s it! You can also use this alone. It will definitely compliment tanned skin with the extra glow. Great price!”
Price upon publish date of this article: $12.10
L’Oreal Paris Voluminous Original Mascara
#3 Amazon Bestseller in Mascara
Few mascaras remain relevant like L’Oreal Paris’ Voluminous Original Mascara. Since launching in 1991, this matte gray tube has made appearances in the makeup bags of esteemed artists like Mario Dedivanovic. Its classic wand shape slightly tapers to a point to evenly coat the lash line with product, and smoothly extends lashes to a falsies-level length. Not only is the Voluminous Original Mascara one of the best drugstore volumizing mascaras, but it also comes with the added benefit of conditioning ingredients like panthenol and ceramides.
Editor testing and review notes: “I love how this mascara’s ultra-soft, densely-packed bristles grab lashes without too much handiwork required, and the slim wand makes it simple to target lashes on the inner and outer corners of your lash line. Because the bristles are so dense, we recommend wiggling the wand close to the lash line for an even, fully-fanned out result.” — Sullivan
What testers say: “I’ve been using this product for ages, but this is the first time I purchased it from Amazon. It’s perfect and delivered so quickly! My holy grail!”
Price upon publish date of this article: $8.98
It Cosmetics Your Skin But Better CC+ Cream
#1 Amazon Bestseller in CC Facial Creams
An oldie but a goodie, It Cosmetics’ Your Skin But Better CC+ Cream popularized CC creams as an alternative to full-coverage foundations. Along with color-correcting benefits, it also offers SPF protection and functions as a hydrating serum, smoothing primer and moisturizer all in one.
Editor testing review notes: “I have combination skin that’s speckled with a few post-acne spots. This formula is handy for hydrating my skin where it needs it while camouflaging discoloration. It’s an essential for my five-minute face makeup routine when I need to get out of the door quickly.” — Sullivan
What testers say: “I think the best thing about this CC cream is the coverage it provides without looking cakey. Because it has great coverage, I don’t have to use it as much, which means one tube lasts me a long time. Plus, it has sunscreen which bolsters my daily sunscreen. Really, a great product that surprisingly stays put for most of the day.”
Price upon publish date of this article: $47
Essie Gel Couture Longwear Nail Polish Kit
#2 Bestseller in Nail Polish
This bestselling two-in-one kit from Essie covers all your bases. It comes with a pale pink nail polish that sets to a cream finish, along with a super shiny clear top coat. The best part about these polishes is that they’re formulated for longwear, and their glass-like shine is reminiscent of best gel nail polishes at a fraction of the price and processing time. The baby pink is a great year-round neutral to have in your polish collection anyway, and you can use the top coat over any nail polish brand or color for long-lasting claws.
Editor testing and review notes: “Essie is one of my favorite nail polish brands, so when I saw they offered a gel-like formulation, I jumped on my order. What I love the most about Essie polish formulas is their unique color options, opaque pigment, and ultra-smooth finish. I love this pink for a subtle-yet-polished effect, while the clear coat lives in my purse to top my natural or painted for with extra sealing and shine.” — Cigliano
What testers say: “This is a super flattering color and the application is so easy. And I’m really not great at nails — almost embarrassingly bad. But I actually can do an okay job with this color and formula. I get compliments whenever I wear it. Highly recommend.”
Price upon publish date of this article: $16.99
Nyx Professional Makeup Butter Gloss Pack of 3
If you look at other color lip glosses on the market, it’s pretty unheard of to purchase three for just $15. This one from Nyx is an Amazon bestseller with over 73,000 five-star ratings, and it comes in a three-pack of pinky nudes that you’re certain to get use out of. It’s one of the best lip products for dry lips, while leaving the lips plush and shiny without feeling sticky.
Editor testing and review notes: “This is one of those lip products that never leave my purse. Whether I’m on the go in need of hydration, color, or shine, this gloss instantly saves the day. Too many lip balms, lip oils, or other glosses tend to sit atop chapped lips, but this formula really feels like its absorbing into my lips to deposit moisture. I love that it comes in so many colors — which is easy to take advantage of in this bargain bundle.” — Cigliano
What testers say: “This lip gloss surpassed my expectations, especially for the price point. I am always hesitant of lip gloss because I can’t stand to wear a gloss that is thick, sticky, or dry. The Butter Gloss is the opposite of that — it is sleek, just like butter. I love that it comes in so many shades but clear is my favorite because it works over any lipstick. I like to wear it on its own as well. I honestly can’t think of a single critique for it. If you are debating whether or not to purchase, don’t hesitate. Trust me, once you try it you will have it on subscribe and save! It’s definitely luxurious with an affordable price.”
Price upon publish date of this article: $15
Top Beauty Tools and Accessories on Amazon
Crest 3D Whitestrips Teeth Whitening Kit
#1 Amazon Bestseller in Teeth Whitening Strips
This product is so highly praised and universally loved that it needs no introduction: When you want your pearly whites to shine, there’s no better choice than Crest 3D Whitestrips. The strips brighten your teeth while lifting stains from common culprits like red wine, coffee, and berries. Better yet — today’s a rare opportunity to save 35 percent off this value kit, which contains 44 strips for months of good smiles.
Editor testing and review notes: “My teeth are highly sensitive, and Crest’s white strips are a rarity in that they deliver the brightening results I want without causing pain when I sip an icy drink the next day.” — Sullivan
What testers say: “I’ve been a loyal user of Crest White Strips for years and they continue to impress me as the most effective solution for whitening my teeth. These strips are not only easy to use but also deliver noticeable results, by enhancing my smile to a whiter shade. They remain my go-to choice for maintaining a brighter, more confident grin.”
Price upon publish date of this article: $45.99
Kitsch Dermaplaner Tool
Got stray hairs and peach fuzz? The Kitsch Dermaplaners are handy tools to keep at your vanity for quick hair removal in a pinch. They can be used on the upper lip, eyebrows, or on the entire face to slough off dead skin and fine hairs and reveal a super smooth base to apply makeup or make way for skin care products. This value pack comes with 12 disposable blades, so you’ll always have a clean one on hand between wax and pluck sessions
Editor testing and review notes: “These little razors are a mainstay in my beauty routine. They’ve never irritated my skin or caused breakouts, and make for a super quick fix when I need to clean up my brows before doing my makeup. I love doing an at-home dermaplaning session about once a month to remove peach fuzz on my cheeks too, because it allows foundation, concealer, setting powder, and other cheek products to apply oh-so-flawlessly. I also appreciate that this tool provides a different buff than face scrubs or chemical exfoliators I have in my rotation — you can instantly see the top-level gunk flake away and feel the incredible, smoothing result.” — Sullivan
What testers say: “I tried these for the first time tonight, after years and years of using battery-powered peach fuzz removers, and OMG, I’m never going back. These get everything! I found them so easy to use.”
Price upon publish date of this article: $7.19
E.l.f. Complexion Duo Brush
Amazon’s Choice
Two brushes for just 8? It may seem too good to be true, but E.l.f. is beloved for its surprisingly high-quality makeup brushes. The Complexion Duo Brush features a dense yet incredibly soft concealer brush on one end and a slightly fluffy buffer brush on the other. The synthetic bristles allow cream and liquid products to blend like a dream, without creating streaks or absorbing a ton of product. Each brush is multifunctional on its own, but together this brush is the perfect duo for painting your entire face
Editor testing and review notes: “This brush is a staple in my travel makeup bag. The face brush end is actually one of the best I’ve ever tried. It blends cream and liquid products fast and flawlessly, and I love the smaller end for buffing concealer or blending eyeshadow with broad strokes. I can’t recommend this enough.” — Cigliano
What testers say: “I love this brush. It blends foundation perfectly. It’s very soft and easy to clean. I have cleaned it seven times and have seen no bristles fall out! The fact that it has two brushes makes it very versatile and is a great two-in-one tool. It’s also really well priced for the quality.”
Price upon publish date of this article: $8
The Original Makeup Eraser
After you try The Original Makeup Eraser, you’ll never go back. This unique microfiber cloth is super soft and instantly wipes away an entire face of makeup with just water. It’s easy to clean in the washing machine and can be reused over and over. This one-time purchase will save you so much money that you’d otherwise spend on disposable cloths or makeup removing solutions, and is a stellar sustainable staple to incorporate into your beauty bag.
Editor testing and review notes: “The Makeup Eraser is a holy grail in my beauty routine. It works like literal magic, effortlessly removing everything from full-coverage foundation to pesky waterproof mascara, and I even find that it exfoliates my skin as I wipe. I use it every evening to take off my makeup and follow up with a face cleanser or micellar water for a squeaky-clean complexion. I’ll throw it in the wash with the rest of my towels and it comes back fluffy and fresh for another week of use.” — Cigliano
What testers say: “Best makeup remover I’ve ever had. I have two of them now and don’t use any other remover products.”
Price upon publish date of this article: $19
Pimoys 6-Piece Velour Triangle Powder Puff
If you’re tuned into the newest viral beauty products on TikTok, you’ve probably spotted these triangle powder puffs in “get ready with me” videos from influencers like Alix Earle. Made of soft velour, their acute shape makes blending and setting the corners of the face, particularly the under eye, so easy and precise. These puffs also super handy for baking and creating sharp lines with both powder and cream products. This bargain pack of powder puffs are reusable and washable, so your vanity will be stocked for several months to come.
Editor testing and review notes: “When I noticed these triangle sponges popping up all over my ‘For You’ page, I had to see for myself if the hype was real. After trying them out, I never looked back. I use them mainly to set my under eyes with loose or pressed powders, and compared to a small, fluffy brush, I find my concealer creases way less — which is my main concern of my complexion base. The angle makes a world of a difference and I find it so much easier to sculpt the face and control powder deposits compared to any other tool.” — Cigliano
What testers say: “I was hesitant to buy yet another type of beauty sponge. But I truly love these much more than any other type of sponge. Helps specifically with under eye concealer and setting powder. I use one sponge to pat in my concealer, and a different one for the setting powder, and it works flawlessly.”
Price upon publish date of this article: $5.38
Heeta Hair Shampoo Brush
#2 Amazon Bestseller in Hair Brushes
Heeta Hair Shampoo Brush is a top-selling scalp brush on Amazon. It has firm bristles that help you massage shampoo throughout your hair and scalp, and it also works to distribute conditioner while detangling your hair. The bristles will help exfoliate buildup, dead skin, and product from your scalp, which can help prevent dandruff.
Editor testing and review notes: “I love using this scalp brush when I have a fresh manicure — it prevents the polish from chipping when I scrub my fingertips into my head. The bristles feel amazing on your scalp — it makes wash day something to look forward to.” — Sullivan
What testers say: “I bought this scalp scrubber in hopes of removing product buildup from my hair. No matter how many times I washed my hair, I still had product residue and could not get rid of it, so I decided to buy this product. It’s small, has an easy to use handle. I found this product works great when paired with a detox shampoo. Just apply the shampoo to your hair like normal and then gently massage your scalp and hair. This scrubber also helps to stimulate your scalp and help improve hair growth. It definitely got rid of my product buildup from my hair and scalp. Overall for the price, this product did exactly as described and I would recommend it.”
Price upon publish date of this article: $6.99
Therabody Theraface Pro
This device is for you if you’re ready to invest in a face tool but don’t know where to start. Yes, it’s pricey, but the tool comes with six attachments so that you can rig it for light therapy, microcurrent, deep cleansing, and facial massage (a gentler version of the percussive therapy found in traditional Theraguns). Hot and cold attachments are sold separately, but you’ll want to go all in. The cooling tip acts like a cryo facial tool by staying icy as you glide it on your complexion.
Editor testing and review notes: “If you’re a fan of facial tools — or immediate gratification and results — it’s worth splurging for this multi-functional facial device. With massage, hot and cold therapy, microcurrent, and light therapy attachments, it’ll be one of your most prized possessions.” — Sullivan
What testers say: “My massage therapist recommended this device. It’s a fantastic little unit that delivers gentle stimulating pulses, so it’s perfect for massaging sensitive neck and facial muscles. I also got one for my 91 year old mother-in-law to use on her painful thigh tendons. She says it delivers wonderful relief. Worth every penny.”
Price upon publish date of this article: $369.99
Schick Hydro Silk TrimStyle Razor
#2 Amazon Bestseller in Women’s Bikini Trimmers
Everything you need for a perfectly trimmed bikini line is in the Schick Hydro Silk TrimStyle Moisturizing Razor for Women With Bikini Trimmer. The twofer bikini trimmer includes both a standard five-blade razor infused with a hydrating serum on one side to replace the skin’s natural moisture and a waterproof electric trimmer with an adjustable comb on the other side. That’s what makes this multitasker a great bikini razor. When they team up, you’re left with super-smooth skin, even if you decide to go for a Brazilian. It’s designed to deliver an incredibly close shave without any nicks or cuts.
Editor testing and review notes: “We all worry about using electrical/battery powered trimmers, even though they’re super convenient, because so much can go wrong. But this guard has three different settings for length, or you can take it off completely for an even closer trim. At first, I wasn’t brave enough to try and use it without the guard in the most sensitive areas, but I did have it on the closest setting and found it to be perfect. I also used it in the shower because it is waterproof.” — Sullivan
What testers say: “This razor is amazing!! It knocks out two problems as once with a personal razor on one end, and on for your legs on the other. This has been one of my favorites for years! I don’t understand why it took so long for me to get it.”
Price upon publish date of this article: $20.64
Tweezerman Exclusive Moon Dust Slant Tweezer
#3 Amazon Bestseller in Hair Removal Tweezers
Tweezerman has owned the tweezer category since debuting in 1980. If you’ve tried one of the brand’s many personal grooming products, you know that they’re high quality and long-lasting. If you’re in need of a fresh pair, add some sparkle to your routine with this exclusive shimmery colorway.
Editor testing and review notes: “This quality-crafted tweezer can catch even the tiniest and finest of hairs. When you’re shaping or cleaning up your brows, the right tool is essential — and Tweezerman won’t let you down.” — Sullivan
Price upon publish date of this article: $24
Braun Epilator Silk-épil 9 Flex 9-300 Beauty Trimmer Set
If you’re looking for a great bikini trimmer, this Braun set will have you covered. You can easily toggle between multiple attachments, like an epilator that removes hair from the root, a cleansing brush, trimmer, and two silicone massage pads. It’s 100 percent waterproof, so you can use it in and out of the shower.
Editor testing and review notes: “This epilator looks really intimidating, but it’s not nearly as anxiety-inducing as at-home waxing. I’ve been using this epilator for 16 months now, and it’s the easiest, fastest and most effective hair removal method for me. I’m a wimp when it comes to pain, so I use an ice cube wrapped in a paper towel to numb any sensitive area before I use it and rarely does my skin feel sore or irritated, but when I do, a few drops of jojoba oil and aloe vera gel does the trick.” — Sullivan
What testers say: “I’ve heard about the benefits of epilating. I have trouble with razor burn and thick dark hair… until now! This is amazing. Only a few uses before the hair was much more thin which also made it look lighter! I live at the beach. This is AMAZING! just make sure to exfoliate often and moisturize to reduce any ingrown hairs. I LOVE not worrying about shaving. And now my teenager has tried it and she’s also addicted!”
Price upon publish date of this article: $169
Smart Ways to Shop Beauty Products on Amazon
- Register for Amazon Prime: Amazon Prime makes convenience and fast-shipping simple when shopping for beauty products, especially if you’re in need of a last-minute refill. Amazon Prime members can toggle the Prime button to find an assortment of product options that are eligible for speedy two-day shipping. If you don’t already have one, join Prime or start a 30-day free trial today.
- Peruse Amazon bestseller lists: If you’re in the market for top-rated beauty products, but don’t know where to start, you can shop the general bestsellers in beauty and personal products page to discover hidden gems to add to your routine. There, you can add filters to narrow down your hunt and search by product type depending on your needs.
- Look out for Amazon badges: When you’re browsing Amazon for beauty buys, keep an eye out for badges that say “Amazon’s choice” or “bestseller” to find standout products across specific categories. These items will be top-rated with lots of customer reviews, so you can make informed decisions before you click “buy.”
- Check for verified sellers: To ensure you’re purchasing from a verified storefront, rather than spending your hard-earned money on counterfeit, expired, or damaged products, double check the seller of the listed product. This is as simple as looking at the “sold by” sections in the product description and making sure it says Amazon or the brand’s name. Another way to tell if a product is safe to buy is by seeing if it is available for Prime Shipping — this is a sign that the brand is an established market partner for Amazon and has been vetted. If a listing has the Amazon’s Choice badge, the item comes from an Amazon-approved seller, too.
- Shop Amazon’s storefronts: Amazon provides influencers and tastemakers (like Alix Earle) platforms to curate their favorite beauty buys with personal Amazon storefronts. If you love scrolling beauty content on TikTok, it’s likely that your favorite creator has their own storefront for you to browse and purchase from. You can also shop Amazon’s own curated storefronts for Premium Beauty, Professional Beauty, Climate Pledge Friendly, and Internet Famous beauty products.
- Browse the Amazon Luxury Store: Shopping the Amazon Luxury Store is a great way for beauty lovers to get their favorite prestige products from top-quality brands with the added perks of quick Amazon delivery. This page includes luxury products from brands like Clé de Peau, and other worth-the-splurge lines.
- Set deal notifications: Always on the hunt for an Amazon deal? One of the best ways to stay on the pulse of Amazon sales is by opting into alerts. You can do so by creating a Wish List on your account, which will prompt the retailer to send notifications based on the products you’re interested in whenever they’re on sale. To create a Wish List, tap the “Wish List” icon in the app and select “Create a List.” Then, go to “Settings” and then “Notifications,” and make sure the “Deals” option is turned on. If you’re looking for a product that isn’t on your Wish List, you can set up a specific deal alert by going to the Amazon app’s homepage and selecting “Today’s Deals.” From there, search for your desired product and select “Watch This Deal.” You’ll then receive alerts when the price drops on that product.
- Don’t hesitate on a good deal: On top of sales that run during shopping events, Amazon also offers flash deals on popular items. The retailer’s “lightning deals” refer to a limited number of discounts that are offered on a single item for a short period of time. If you spot an item on your wishlist with a steep price drop, it’s best to snag it ASAP, because it could disappear at any moment. To find these deals, go to the Today’s Deals page. Remember that these sales are only available until supplies last or the promotion period for the deal ends, and lightning deals typically have a limit of one purchase per customer.
The Benefits of an Amazon Prime Membership
There are tons of perks that come with an Amazon Prime membership. For starters, it’s also your ticket to shopping all the makeup, hair care, and skin care sales as early as possible during Prime Day events that come around twice a year, including Amazon’s Holiday Beauty Haul. It also grants you guaranteed free and speedy shipping year-round at the push of a button. Of course, you can still purchase top-rated beauty products without that subscription, but you won’t get the special deal pricing.
A Prime membership also allows you same-day delivery options and free delivery to Amazon lockers in select locations for convenient pickups. If you’re not an Amazon Prime member and you want first-in-line access to daily discounts throughout the year, all you have to do is sign-up for a free Amazon Prime trial, which will last for 30 days starting from the day you submit the form.
How We Tested and Chose the Best Amazon Beauty Products
To create this list of the best Amazon beauty products, a panel of five WWD Shop editors and testers, who represent different genders, hair types, skin types, and beauty preferences, conducted hands-on testing with each product on this list. To date, we’ve tested a total of 291 Amazon beauty products across hair, skin care, and makeup categories. Some of the products on this list were sent to our editorial team on behalf of the brand for testing, while others were personally ordered by our team using our own money.
Our editorial team has been conducting Amazon beauty product testing over the course of two years, comparing each item to similar ones in its category to rank its value and results. Some of the products on our list have been tested for the full two year duration, while others have been evaluated for a shorter, two week minimum time period. We ensured that each product was tested by at least two editors to ensure unbiased ratings and to assess any flaws based off of performance on different skin types or hair textures. Our editors are continuing to test the products on this list as well as new (or new-to-us) beauty finds for consideration in the guide.
Why Trust WWD
Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.
Meet the Testers
A panel of five editors and product testers helped to curate this shopping guide to the best Amazon beauty products. Our team represents a range of beauty preferences and needs, including different genders, the full range of hair and skin types, and special sensitivities, from acne-prone skin to contact lens wearers. Each of our product testers examined bestselling formulas in comparison to the wealth of products in our repertoires, as well as paid special attention to healthy ingredients, inclusive shade ranges, and exemplary results over four rounds of testing. Our testers include the author of this story, Olivia Cigliano, the Commerce Writer & Producer at Footwear News and WWD; as well as Claire Sullivan, the Senior Beauty and Lifestyle Commerce Editor for WWD and Footwear News; and Adam Mansuroglu, the Director of Commerce for Footwear News, along with two other contributors.
Meet the Authors
Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City. Cigliano wrote the original version of this article; she regularly shops Amazon beauty products for personal testing — the Kitsch Heatless Curlers are a favorite.
Claire Sullivan is the Senior Beauty and Lifestyle Commerce Editor for Footwear News and WWD, where she writes and edits beauty, fashion and lifestyle stories. She has over eight years of experience as a writer and editor for national media outlets including Martha Stewart Living, Martha Stewart Weddings, InStyle, and Byrdie. She keeps her finger on the pulse of all things related to beauty and wellness, as well as the latest shopping trends and clothing brands. Sullivan contributed to the October 2024 update of this article on the best Amazon beauty products with her testing review notes of bestsellers and under-the-radar finds.