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Updated October 14, 2024 This article was updated with Amazon beauty product recommendations after an additional round of product testing by our WWD Shop editors, along with information on Amazon’s upcoming Holiday Beauty Haul sales event.
Looking to nail down your next holy grail moisturizer or swatch on the latest TikTok-famous lip gloss? More often than not, Amazon is the answer. The e-tailer delivers big with best-in-class beauty products that will arrive at your door in a snap. We’ve rounded up the top beauty products to shop now from Amazon, backed by honest, personally-tested recommendations from our WWD Shop editors.
Amazon has become a shopping destination to find top beauty brands, whether it’s newly popular beauty products on TikTok, cult-favorite E.l.f. beauty products, or a long-time medicine cabinet staple like Cerave face wash. But budget-friendly beauty buys aren’t the only products available at Amazon: The retailer has recently expanded its luxury beauty section where you shop the best beauty products from Clinique, Too Faced, Oribe, and more, all with the convenience of Prime shipping.
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Top 10 Amazon Beauty Products of 2024
- Biodance Bio-Collagen Real Deep Masks
- Essence Lash Princess False Lash Effect Mascara
- CosRx Snail Mucin 96% Power Repairing Essence
- Embyrolisse Lait-Crème Concentré
- Bs-Mall Makeup Brush Set
- Mighty Patch The Original Pimple Patch
- Tirtir Mask Fit Red Cushion Foundation
- L’Oréal Paris Revitalift 3% Retinol Serum
- Kitsch Satin Heatless Curling Set
- E.l.f. Halo Glow Liquid Filter
Another major benefit of shopping for affordable and quick-shipping beauty products on Amazon is that you have access to year-round flash discounts and sales events. One to mark in your calendar: Amazon’s Holiday Beauty Haul, which runs from October 21 to November 3 with Black Friday-level deals on the retailer’s bestselling beauty products, gift sets, and cult-favorite products. During previous Holiday Beauty Hauls, we saw steep price drops on stocking stuffers like lip gloss sets from Nyx Professional, plus deals on standalone gifts like luxurious hair dryer brushes.
We searched Amazon to find the best beauty goods to shop, from sunscreen to wear under makeup, the best anti-aging serums, all kinds of hair styling tools, travel makeup bags, affordable essentials like shampoo and conditioner, and practically everything in between. WWD Shop editors compiled this comprehensive guide with in-house product testing and thorough research, so you’re covered with all the best beauty products to shop now on Amazon.
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Editor’s Choice: Top 10 Amazon Beauty Products of 2024, Tested and Reviewed
Out of the hundreds of Amazon beauty products that our WWD Shop editors have personally ordered and tested, a few stand out for the impressive results and value they deliver. During testing, we evaluate beauty products based off of a list of criteria relating to packaging, product texture, special features, and shade range (where applicable). We set the bar high, and we’re constantly testing new Amazon beauty products and reevaluating old favorites to ensure they still belong on our list.
Amazon offers hundreds of thousands of beauty products to scroll through, so we can’t say that we’ve tested every last lipstick or face wash. But we regularly study Amazon’s bestseller lists to keep eyes on the products that shoppers are loving, cross-checking these lists with TikTok-viral products that are taking off as well as beauty finds recommended to us by dermatologists, makeup artists, and hairstylists. For this story, our editors evaluated a whopping 291 Amazon beauty products over the course of two years.
While we happily — and honestly — recommend every last beauty product on this list, we’d be remiss to get into our extensive list without spotlighting the 10 Amazon beauty products that belong in everyone’s routine. Some of the below beauty finds continued to wow us after repeat product testing, while others are new finds that passed our product testing review process with flying colors. Without further ado, the 10 most essential Amazon beauty products to incorporate into your routine.
Biodance Bio-Collagen Real Deep Masks
Amazon’s Choice
After amassing millions of rave reviews on TikTok in the past few months, Biodance’s collagen sheet masks have taken a coveted spot on Amazon’s beauty bestseller list. These hydrogel sheet masks are soaked in a solution of hydrating ingredients like hyaluronic acid, as well as skin-brightening niacinamide and allantoin. Apply it onto clean skin and relax — after three to four hours, the white mask will turn clear, signaling that your skin has soaked up all of its radiance-boosting ingredients.
Editor testing and review notes: I’m a side sleeper, so overnight face masks usually aren’t my jam, but Biodance’s adheres so well to my skin that it didn’t disrupt my sleep. In the morning, my skin felt much more hydrated than it typically does with a thick coat of night cream. For the price, this is an excellent sheet mask to have on hand when you want extra beauty rest.” — WWD Shop Senior Beauty & Lifestyle Commerce Editor Claire Sullivan
Price upon publish date of this article: $19
Essence Lash Princess False Lash Effect Mascara
Essence’s Lash Princess False Lash Mascara has been a TikTok beauty favorite for years because it creates a super dramatic lash effect for an affordable $5 price tag. #EssenceMascara has 211 million views on TikTok, with users raving about their lashes. And this top mascara has also earned a whopping 25000 five-star reviews on Amazon. The product promises to define and separate lashes for sculpted length and volume without any clumps. Ditch the falsies — this is one of the best mascaras on the market.
Editor testing and review notes: “I strive for my lashes to look super dark, thick, and long, and this mascara surpasses prestige products I’ve tried in the past. The conic wand shape really helps you coat each little lash and the formula is effortlessly buildable. In the summer, I switch to the waterproof version for maximum staying power.” — WWD Shop Commerce Writer & Producer Olivia Cigliano
What testers say: “I’ve tried a lot of mascaras of all price ranges. Essence Lash Princess is by far the best mascara I’ve ever used! It separates the lashes, makes them fuller, and I’ve had so many people ask if my eyelashes were fake while using this product. The price point is amazing for the quality you get! I’ll never use another mascara again.”
Price upon publish date of this article: $3.99
CosRx Snail Mucin 96% Power Repairing Essence
#1 Amazon Bestseller in Facial Serums
CosRx’s snail mucin serum is an Amazon all-star, clinching the number one bestselling spot across all of Amazon’s facial serums. The cooling gel essence features a high concentration of snail mucin, an ingredient that delivers hydration on contact, and shows promise for smoothing fine lines and soothing redness when used consistently. One WWD Shop editor tried it out — read our CosRx snail mucin essence testing review for all the details.
Editor testing and review notes: “CosRx snail mucin essence feels like a lightweight gel on your skin, and dries down to a dewy finish that made my complexion look hydrated and feel silky. After two weeks of testing, I’ve noticed less redness and a subtle plumping effect that’s smoothed fine lines, particularly on my forehead.” — Sullivan
What testers say: “I absolutely swear by this product. I’ve recommended snail mucin to my mom and grandma and they’ve both bought it and absolutely love it. It’s super hydrating, light, and leaves your skin glowing and feeling amazing. I have super sensitive skin so I was hesitant about buying it, but I read the reviews and I do have to say that this stuff actually works.”
Price upon publish date of this article: $17.50
Embyrolisse Lait-Crème Concentré
This iconic French face cream is a staple in makeup artists’ kits for pre-glam skin prep. The lotion, which contains just a few key ingredients like shea butter and aloe, acts like a makeup primer by smoothing out skin and delivering just a touch of tackiness that grabs onto any foundation you apply on top. Because of its simple formula, you can also use it as a hand lotion, body cream, and to smooth out split ends on frazzled hair.
Editor testing and review notes: “What’s most impressive about Embryolisse Lait-Crème Concentré is the hydration it delivers despite its lightweight feel. It’s this combination that makes it an excellent base for makeup on any skin type: Oily types won’t have to worry about excess grease and dry types won’t need to layer on hydrating serums underneath the cream for smooth makeup application. But it does so much more than prime the skin for makeup: I also use it as a body lotion, hand cream, leave-in conditioner, and even a makeup remover.” — Sullivan
Price upon publish date of this article: $16.15
Bs-Mall Makeup Brush Set
Whether you’re a makeup beginner looking to build your kit, or your brush collection is in need of a serious overhaul, the bestselling Bs-Mall Makeup Brush Set has every single brush you need — from buffing foundation brushes, fluffy blush and bronzer brushes, and even an assortment of eyeshadow brushes for precise detailing. It comes in a luxe-feeling travel case too, so you can easily pack them in your suitcase without risking any damage, or use it as a brush cup at your vanity.
Editor testing and review notes: “I have an extensive collection of makeup brushes from drugstore to prestige brands, so I’m a picky product tester when it comes to this category. For the price, Bs-mall’s makeup brush set is pretty great value. The brushes have a nice density to them that allows me to work with liquid and powder makeup with ease, and the handles hold up well to regular use. A sparse bristle or two may fall out when you clean them, but otherwise they’re great for daily use.” — Sullivan
Price upon publish date of this article: $8.49
Mighty Patch The Original Pimple Patch
Waking up with a pimple is like heading to the beach and a thunderstorm rolls through — zits have a way of ruining your day. Need a quick fix? The best pimple patches absorb excess oils, decrease the look of your breakouts, and most importantly, don’t slide off your face. Mighty Patch’s The Original acne patches stay right where you place them, decreasing inflammation and expediting your pimple’s healing process.
Editor testing and review notes: “Mighty Patch Original patches have duct tape-caliber sticking power. I have dry skin, so I’m always layering on face serums and moisturizers before bed — these stickers stay put, even on top of those skin care products. They’re peerless for purging whiteheads.” — Sullivan
What testers say: “If this product could talk, it would quickly tell Dr.Pimple Popper to ‘hold my beer’ This product is like no other, working quickly to help get rid of the pesky little zits that always pop up at the worst time possible. Wash your face, apply a patch, go to bed and it will be all but gone by morning. My 40 year old self could only have dreamt of something like this back in my teenage years!”
Price upon publish date of this article: $11.87
Tirtir Mask Fit Red Cushion Foundation
Behold, Amazon’s most popular foundation to date. Amazon, in fact, is one of the only retailers in the United States where you can shop the full range of foundation shades — which recently expanded for darker complexions, as demonstrated by TikTok beauty creator @beingcrystalnicolee. The Korean-made cushion foundation wows beauty lovers with buildable full coverage and an impressively smooth skin finish. Made with soothing ingredients you’d expect from a prestige foundation, it offers a lightweight, hydrated feel atop the skin and takes the muss and fuss out of application with a handy powder puff.
Editor testing and review notes: “As a a gal who usually wears $60 foundation, Tirtir’s foundation was an unexpected hit. The compact has everything you need for on-the-go application, including a powder puff and built-in mirror, but it’s the formula itself that blew us away. It has a skin-like, demi-matte finish that can be layered for full coverage or blended out for a more translucent, barely-there effect.” — Sullivan
What testers say: “I absolutely LOVE this foundation!! You have no idea how wonderful it is to FINALLY find an affordable foundation that matches my skin tone PERFECTLY. As a woman of a certain age (let’s leave it at that!) my only choices when I first started wearing makeup were the only department store foundation made exclusively for Black women (before there was ever Fenty) or settle for weird-looking drugstore foundation matches. Who would have thought it would be a South Korean makeup company that would finally match my skin tone all these years later?”
Price upon publish date of this article: $25
L’Oréal Paris Revitalift 3% Retinol Serum
Believe it or not, you can achieve all your anti-aging skin goals without shelling out the big bucks. WWD Shop Editors point to the L’Oréal Paris Revitalift 3% Retinol Serum as proof, as its formula deposits potent retinol, teamed with nourishing vitamin E and hyaluronic acid, with impressive fine line-smoothing results. After consistent testing, we found this top anti-aging serum delivers on fading discoloration too, and visibly improves the appearance of pores and overall skin elasticity.
Editor testing and review notes: “The first thing I do when I’m trying a new product is review the product’s ingredient list. L’Oréal’s retinol serum passed my inspection with flying colors, courtesy of a hefty dose of retinol — a proven anti-aging ingredient — as well as vitamin E and hyaluronic acid, which in my experience, help to reduce any irritation I feel from using a retinol product. It feels lightweight but hydrating on my skin, which is a winning combination in my evening skin care routine.” — Sullivan
What testers say: “My skin texture feels smoother, softer. I’ve been using this product over six months and plan to continue. The overall appearance of my skin has improved including fine lines and wrinkles. I like the silky texture of this serum. So happy with the results.”
Price upon publish date of this article: $31.99
Kitsch Satin Heatless Curling Set
#1 Bestseller in Hair Rollers
Kitsch’s Satin Heatless Curlers have become the gold standard of heatless curlers. It’s viral on TikTok for a reason, as it’s easy to use, saves major styling time, and creates ringlets that rival the results from your favorite curling iron. Gone are the days of frying hair on the daily for a polished ‘do — this silky rod and scrunchies kit is super gentle on strands and is a great option for those looking to avoid excess heat damage, heavy product, or want to cut their glam routine time in half. Just wrap your hair around the rod, secure it with a scrunchie, and head to bed to reveal a bouncy, long-lasting blowout in the morning.
Editor testing and review notes: “The hype is real with this product. As someone who regularly styles their hair, and is focused on healing my tired, color-treated mane, I will never go without this sleep-in rod. It takes me about five minutes to twist my hair around it and it’s so comfortable that doesn’t interfere with my essential beauty sleep. I find it works best on dry hair, though the satin rod works great on damp strands too, as it won’t absorb any moisture, and, in a handful of hours, results in a genuinley healthy shine.” — Cigliano
What testers say: “These satin-covered, flexible rods are an absolute must for achieving stunning heatless curls. What sets these curlers apart is the gentle, heat-free styling experience they provide. They are so comfortable to wear, whether you’re sleeping in them or going about your day, and the outcome is gorgeous, natural-looking curls. It’s like having a professional stylist at your fingertips!”
Price upon publish date of this article: $15.98
E.l.f. Halo Glow Liquid Filter
This breakout star product from E.l.f. is one of the most unique complexion products on the market. It’s not quite a foundation, nor a highlighter, or even a makeup primer — it’s all of the above. This product deposits minimal coverage that can be worn under foundation as dewy layer, as a a tone-smoothing complexion base under spot concealing, or over makeup for added shine at the high points of the face. Its formulation blends finely milled powders for a blurring effect, while hyaluronic acid and squalane provide a healthy, hydrated glow.
Editor testing and review notes: “As someone who doesn’t like to wear heavy foundation but likes to even out my skin tone, I love this product. It feels super lightweight and moisturizing, and, when used alone, looks super natural and allows for my freckles to shine through. The large doe foot applicator is amazing for clean and controlled coverage, and its glass bottle feels super luxe for a drugstore foundation.” — Cigliano
What testers say: “Wow — it took me way too long to try this! I am 35 with dry and sensitive skin and this stuff makes my face look so smooth and glowy, without appearing glittery. It can most definitely be worn alone. It’s a glorious dupe for similar pricey options and just a must-have in your make up or skin care routine.”
Price upon publish date of this article: $11.72
Top Skin Care Products on Amazon
Eos Shea Better Body Lotion
A reliable body lotion is a beauty essential, especially if you’re regularly shaving your legs and catching a lot of sun in the summer. This bestselling vegan lotion from Eos is formulated with luscious shea butter, which infuses rich hydration without feeling heavy on the skin. It promises 24-hour moisture, and comes in a delicious vanilla cashmere fragrance that one WWD Shop editor particularly loved to layer with sweet body sprays in the summer.
Editor testing and review notes: “I have generally tough skin, but for some reason the skin on my legs is especially sensitive. This body lotion caused zero irritation, and I love it as a summer swap for my typically thick winter moisturizers. It glides on and absorbs so smoothly, and even acts as a great base for applying self tanner on top. It’s a great value for the price — I’ve used it for over two months and I still have plenty of product left to enjoy.” — Cigliano
What testers say: “This lotion is incredible! The consistency is a happy medium of thick, but not too thick, and quickly absorbs! I had really dry skin when I was pregnant and postpartum. I was using other lotion plus coconut oil. When I found this lotion, it helped SO much! Dry, flaky skin is gone and I also noticed my skin is a lot softer! The vanilla smells really good! Will be sticking with this lotion for the foreseeable future!”
Price upon publish date of this article: $8.98
Weleda Skin Food Original Ultra-Rich Cream
Weleda Skin Food is one of the richest — and most effective! — moisturizers for dry, sensitive skin that our editors have tested. The cult-favorite face cream is full of plant-based emollients like sunflower seed oil and sweet almond oil, as well as calming chamomile and calendula extracts. This makes it a great choice for treating irritated skin or sealing in moisture in arid environments, say, if you’re going on a ski trip. A little goes a long way with this cream, and you can use it on split ends, hands, and cuticles, too.
Editor testing and review notes: “I’ve used this face cream for years. Every time I stray away from it for a few months to try something new, I inevitably come back to Skin Food for its ability to make my skin look dewy and radiant. Because of its thick, balm-like texture, I make sure that I give any face serums I’m wearing a full minute or two to absorb before I follow up with the cream (otherwise, it takes some elbow grease to blend). Some moisturizers only seem to keep skin supple right after you’ve applied them, but this one makes a difference in my overall skin feel and texture after I wear it for a day. Pro tip: Use it in place of liquid highlighters on your cheeks for a believable touch of dewiness.” — Sullivan
Price upon publish date of this article: $15.85
De La Cruz Acne Treatment With 10% Sulfur
Sulfur is a trending ingredient for treating acne due to its ability to treat active breakouts without causing excess irritation or peeling on most skin types. It’s the same ingredient that gives hot springs their skin-healing benefits (and yes, the signature funky scent). De La Cruz’s formula delivers a potent 10 percent sulfur that tackles acne in two ways: The ingredient targets a common acne-causing bacteria on the skin, while also helping to dry out excess oiliness.
Editor testing and review notes: “I ordered the De La Cruz Acne Treatment after seeing a dermatologist share a social post singing its praises as an affordable acne fighter to try. My combination skin doesn’t always react well to classic acne spot treatment ingredients like benzoyl peroxide or salicylic acid — they either dry out my skin or leave it red and inflamed. This sulfur acne spot treatment is a godsend for my monthly breakouts; it seems to calm my skin while absorbing pore-clogging oils. I dab it on problem areas before bed a few nights in a row to quell breakouts.” — Sullivan
Price upon publish date of this article: $15.99
Neutrogena Hydro Boost Hyaluronic Acid Hydrating Water Gel Moisturizer
#5 Amazon Bestseller in Face Moisturizers
It’s rare to find an ultra-hydrating moisturizer that’s lightweight and oil-free at an affordable price point. But Neutrogena does it all with their bestselling water gel. It’s infused with hyaluronic acid which binds with water molecules to draw moisture in the skin. It’s specially formulated for dry skin, but it’s suitable for oily and combination skin too, thanks to its oil-free formulation.
Editor testing and review notes: “This moisturizer gives my skin an instant boost of hydration. It absorbs so quickly and makes for an ideal makeup base in the mornings — and is especially lightweight in hot weather. I love applying it fresh out of the shower after applying a face serum.” — Sullivan
What testers say: “I have combination skin and this moisturizer works so so well. My T-zone is really oily. The rest of my face sometimes gets so dry it flakes, and the moisturizer I was using would then burn (my skin is sensitive). This stuff never burns, at all. It’s sort of gel-like and a little goes a long way so it will last a lot longer than you’d think. I lightly dab one finger in it and it’s enough for my whole face. It leaves my skin so soft and moisturized without making my T-zone oily. Definitely recommend.”
Price upon publish date of this article: $13
Kate Somerville Exfolikate Intensive Exfoliating Treatment
This clean and green exfoliating treatment from Kate Somerville is one of the Greatest Skin Care Products of All Time, according to WWD, for its nourishing formula that sloughs off dry skin and leaves the complexion naturally radiant. Suitable for all skin types, it features gentle, plant-based exfoliants like papaya, pineapple, and pumpkin enzymes, along with a long list of healthy hydrators including aloe vera, honey, vitamin E, and lactic and salicylic acids that work to brighten dull skin.
Editor testing and review notes: “When my skin gets extra dull and lifeless, this is the first product I reach for. I love that it has a little bit of texture to it (you can feel it working) and that it doesn’t leave my skin feeling stripped.” — Sullivan
What testers say: “I found my holy grail of skin care product. This scrub is so effective in resurfacing and exfoliation. When combined with my retinol cream, I get amazing results. My skin is firmer and looks more taut. I’m 64 and have combination skin. My skin looks amazing for my age and I get compliments on it. I ordered the smaller one to see if I like it and I will be ordering the larger one next time. It only takes a small amount of product so I think it will last a long time. Yes, it’s not cheap, but you get what you pay for in this case.”
Price upon publish date of this article: $70
E.l.f. Skin Holy Hydration Makeup Melting Cleansing Balm
Whether you’re a sustainable beauty lover or simply prefer to knock off all your makeup in one step, the E.l.f. Skin Holy Hydration Makeup Melting Cleansing Balm relieves the effort and waste of traditional makeup wipes. The waxy, water-activated balm magically dissolves a full face of makeup in under a minute, leaving behind impressive hydration and a squeaky-clean glow.
Editor testing and review notes: “I was skeptical to try this product, as I typically prefer a Makeup Eraser cloth to remove my beat at the end of the day. Long story short, it’s made its way into my nightly skin care routine. The first thing I noticed upon testing is that a small amount aptly addressed my entire face, so you get a great value that’ll last you months of daily use. I didn’t have to use much effort to melt the product on my skin, and within one minute I had a clean, fresh face.” — Cigliano
What testers say: “I will never use makeup wipes again! This gets the job done so easily and so quickly — even on harder makeup. It makes my skin feel soft and hydrated after each use. It doesn’t feel heavy either, it has a super lightweight feeling. It literally just melts all my makeup away using just the littlest amount! 100% worth your money!”
Price upon publish date of this article: $11
Supergoop! Unseen Sunscreen
#4 Amazon Bestseller in Facial Sunscreens
Find that most sunscreens leave a white cast behind? Try this innovative clear gel formula from Supergoop!, which acts as a makeup primer, too, imparting a velvety finish. The broad-spectrum SPF 40 face sunscreen not only protects from both UVA and UVB rays, but also blue light emitted from phones and computers. “It leaves absolutely no trace on the skin and is really comfortable to wear, one reviewer writes. “I love that it smooths out my skin texture and provides a slight glow, so it’s great as a primer as well. Definitely recommend getting this, it’s worth the hype.”
Editor testing and review notes: “This is the sunscreen for people who hate sunscreen. It has no scent, doesn’t feel “goopy” and it is completely transparent. I’ve even gotten my ever-picky boyfriend to start wearing it while we’re at the beach or playing soccer.” — Cigliano
What testers say: “This product is wonderful! I have combination skin, and never liked how all the other sunscreens I’ve tried made my skin look and feel greasy. Because of that I wasn’t as good about wearing them daily. My skin is also very sensitive, so I have to be careful with what I use. This sunscreen is amazing! It blends in seamlessly and has no white cast or residue. And it feels great on the skin.”
Price upon publish date of this article: $38
Clean Skin Club Clean Towels
These dermatologist-approved face towels are 100 percent derived from plant-based materials, making them environmentally friendly. The disposable towels have a soft texture, but don’t let that fool you. Each one is durable and highly absorbent. The towelettes easily remove lipsticks and foundations when wet, and soak up water when you need to dry your skin. They’re 100 percent chemical-free and are more sanitary than a traditional towel, which carries soil and bacteria, per the brand.
Editor testing and review notes: “If I’m traveling, I always pack a handful of these towelettes in my purse. I feel better using these over hotel towels, and if I’m staying with friends, I don’t have to worry about staining their wash cloths with my makeup. They’re soft on the skin and give me a little exfoliation, too.” — Sullivan
What testers say: “These towelettes are non-negotiable in my routine. They are soft yet sturdy and will not break down on you. What I love about them is that the quality is so legit that sometimes I’ll cut them in half and use 1/2 for the morning and 1/2 for the evening if I’m just washing my face. They are huge, durable, and clean very quickly! Say goodbye to the nasty germs that live on your washcloth.”
Price upon publish date of this article: $17
Laneige Lip Sleeping Mask
The gold standard of leave-on lip masks, this Laneige treatment delivers intense moisture and antioxidants while you sleep (or any time of the day). The special intensive-care mask can be a savior for dried-out or chronically dehydrated lips.
One reviewer notes that she suffered for years with severely chapped lips to no reprieve until she tried Laneige’s thick salve. “Immediately after putting this product on, I knew my search was over,” the reviewer writes. “And by day two, I knew I would be a customer for life. I highly recommend this product for soft, chap-free lips.”
Editor testing and review notes: One editor on the WWD Shop team uses this beauty product ever single night for his dry, chapped lips and has seen a noticeable difference when he wakes up in the morning.
What testers say: “I’ve only used this product for about one week, and the results were almost instant. I am obsessed with it. I have very dry, flaky lips that make me want to pick at them constantly and I’ve tried EVERYTHING to make them soft again, and this worked within the first two days. The flaking is completely gone, they’re smooth while healing, and using a little goes a long way. Absolutely love it. So glad I found it.”
Price upon publish date of this article: $24
Brooklyn Botany Brown Sugar Body Scrub
There’s nothing like that baby-skin feeling after an exfoliation session, but the wrong scrub can result in redness, uncomfortable irritation, or worse — breakouts. This bestselling Brown Sugar Body Scrub from Brooklyn Botany comes recommended by over 20,000 rave reviewers who say its ultra-gentle on sensitive skin, and leaves behind an incredibly smooth finish. As opposed to coarse, granular scrubs that scratch up the skin’s surface, this scrub uses sugar, which softly buffs dead skin and melts away with water, and infuses moisture back in with natural oils. It’s even gentle enough for exfoliating the face and other delicate areas, and shoppers say its smells almost good enough to eat.
What testers say: “I have NEVER felt my legs so smooth and it smelled good too! I ran over to my phone to write this after I dried off because wow. My hands are soft, my legs are soft, my arms are soft. Wow.”
Price upon publish date of this article: $9.99
Neutrogena Night Calming Makeup Remover Cleansing Towelettes
#14 Amazon Bestseller in Facial Cleansing Cloths & Towelettes
These Neutrogena makeup remover cleansing towelettes are Kim Kardashian-approved — they made a cameo in one of her Instagram stories last year. What’s to love? The soft wipes are soaked in a soap-free solution containing micelles and emollients that break up full coverage foundation, mascara, contouring concealer, eyeliner, sunscreen, and grime, so you can quickly reset your skin before hitting the hay.
Editor testing and review notes: “If you’re a fan of Neutrogena’s classic wipes packaged in baby blue, you’ll love these. They’re nearly are nearly identical to the original, except these have the addition of a soothing scent to help lull you to sleep.” — Sullivan
What testers say: “’All other makeup wipes I have used dry my skin out, but I love these and they are so soft. You don’t need to rub your face five times to remove all of the makeup. One swipe and it is gone.”
Price upon publish date of this article: $12.72
Laneige Cream Skin Toner & Moisturizer
When dry skin calls, you must have a heavy hitting skin care product on hand. That’s where this hydrating toner from Laneige comes in. Known for their viral lip mask, this brand’s formulas are made for combating skin that needs some TLC. The Cream Skin Toner and Moisturizer is packed with ceramides and peptides that help draw moisture into the skin. Dry skin types can layer a hydrating face serum on top for a one-two punch of moisture.
Editor testing and review notes: “A skin care secret I abide by for dewy skin that lasts all day is a hydrating toner: These watery products multiply the moisture my skin gets from my favorite hyaluronic acid serums (hyaluronic acid can hold up to 1,000 times its weight in water, so applying them on damp skin is ideal). Laneige’s Cream Skin Toner & Moisturizer is a dream for my dry, dull skin. It’s the first step in my morning skin care routine; I shake a few drops onto a cotton pad that I stamp all over my skin. Even if you’re on the oily side, you can still cycle this in for softening benefits — it doesn’t cause excess shine or a greasy feeling.” — Sullivan
What testers say: “Finally, I found what I was looking for! I was initially looking for a serum, but this treatment is perfect for dry skin! It does exactly what I was looking for! It moisturizes but doesn’t feel sticky afterward; it makes my skin feel wonderful! It gives me the moisture boost I need without being overly heavy or overly matte.”
Price upon publish date of this article: $36
Bio-Oil Skincare Body Oil
#1 Amazon Bestseller in Body Oils
Bio-Oil has earned over 75,000 five-star ratings on Amazon and quickly became a favorite among editors and celebrities. Why? The oil is said to be a miracle worker for reducing the appearance of scars — from acne to surgery — in weeks. The oil has a light texture that melts into the skin and doesn’t leave a greasy finish behind. And it’s easy to use: Take a few drops into your palms, rub your hands together, then apply to scars.
Editor testing and review notes: “I used Bio-Oil to help repair a scar from a surgery, and after a solid four or five months of consistent use, I began to see a visible improvement in my scar’s color tone. It went from a bright pink into a dulled down, more subtle, blush hue that started to blend in with my skin, rather than scream for attention the way it did previously. That subtle change in coloring was all I needed to keep up the momentum, and I’ve continued to use the oil twice daily, with a few exceptions — like when Amazon ran out of stock — ever since.”
What testers say: “Honestly, I knew Bio oil about eight to nine years ago. I did not use it for a while. Recently, I just used it again for about two weeks, and I have been in love again. My acne scars have been improved and gotten much better. I am such a lazy skincare person, but this Bio Oil helps me to be easier about skincare. My skincare is now just as simple as four steps: Face wash, Toner, Bio Oil, and facial cream.”
Price upon publish date of this article: $11.12
Sunday Riley Good Genes All-In-One Lactic Acid Treatment
Sunday Riley has risen to skin care stardom courtesy of the brand’s ingredient-rich formulas. This lactic acid face serum hydrates your skin while exfoliating. You’ll notice smoother feeling skin overnight, and with consistent use, you’ll see a noticeable difference in the brightness and texture of your skin.
Editor testing and review notes: “Few chemical exfoliators feel hydrating to your skin; most of them leave you on the dry side. This serum, on the other hand, is immensely moisturizing. It’s a one-and-done step that banishes dullness.” — Sullivan
What testers say: “This is my second bottle of this product and it has made it into my permanent rotation of daily face products. The price point is a little high but worth it. In just a few minutes my skin can go from lackluster and dull to having looked like I just got eight hours of sleep and a mini facial. I pair it with the brand’s C.E.O 15% vitamin C serum. Despite having tried many different products, I keep coming back to those 2 products from Sunday Riley.”
Price upon publish date of this article: $80.75
Elizabeth Arden Eight Hour Cream
This iconic balm does it all — it hydrates, smooths, soothes, and boost radiance from the tops of your cheeks to your hands and cuticles.
Editor testing and review notes: “This do-it-all salve is a classic for a reason; it has more uses than I can count on both hands. My favorite way to use it is as a face mask on top of a hydrating serum — slather that combo on before bed, and you’ll wake up with supple, glowing skin. I’ll also use it on split ends and to smooth back flyaways.” — Sullivan
Price upon publish date of this article: $33.25
Acure Brightening Facial Scrub
20K+ bought in past month
No skin care routine is complete without a weekly exfoliator to slough off dead skin and achieve a deep clean. Acure’s Brightening Facial Scrub is a bestseller for its gently and natural formulation of detoxifying sea kelp, refreshing lemon peel, brightening Madonna lily, and purifying French green clay.
Editor testing and review notes: “For years I was under the impression that I’ve discovered a hidden gem — but little did I know that this scrub was an all-star among beauty lovers on Amazon. It’s my go-to when my skin’s looking tired and dull. It applies gently, but not too gently where it feels like it’s barely scraping the surface, and leaves my skin feeling so smooth and looking bright. I often mix it with my favorite face cleaner when I want a more gentle exfoliation, too.” — Cigliano
Price upon publish date of this article: $9.99
Mario Badescu Facial Spray with Aloe, Herbs and Rose Water
#4 Amazon Bestseller in Face Mists