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Adriana Lee

Tech Reporter

Adriana Lee is a Bay Area-based tech reporter covering the essential and emerging technologies shaping fashion, beauty, luxury and retail. Previously she wrote about lifestyle, culture, personalities and small business with clips in Time magazine, The Philadelphia Inquirer and others before moving on to the tech beat, where she has covered the sector's major movements for more than 10 years. Over the course of her career, she has been a freelancer, staff writer, managing editor, guest commentator for video and radio, session moderator at industry conferences and more, bringing information and perspective to everything from smartphones, smart homes, wearables, voice tech and VR to fashion, food, the performing arts and retail. Her current work is informed both by her professional and personal experiences, having grown up in her family's apparel manufacturing business. Today, she resides in the East Bay near San Francisco with her husband and two cats.

More From Adriana Lee

Google Is Kickstarting the Era of AI Shopping

A deep revamp for Google Shopping joins a wave of major platforms putting AI front and center.

TikTok Is in the Legal Hot Seat (Again) as 14 Attorneys General Sue Over Risk to Kids

TikTok is "digital nicotine" to kids, and that's by design, argued attorneys general in a new raft of…

Heidi Klum Brings Her New Game Modelverse to Roblox

Heidi Klum — supermodel, TV personality, "Project Runway" star and "America's Got Talent" judge — adds…

Paige Denim is Celebrating 20 Years in Business with a New Collection, New Tech, and a New Perspective

Founder Paige Adams-Geller came a long way for her fashion break.

How Meta’s Metaverse Bet Went From Awkward to Wow

With Meta's Orion AR glasses, photorealistic virtual spaces and Puma's mixed-reality shopping, fashion has a…

Stitch Fix Still On the Mend as Mixed Q4 Rattles Wall Street

Stitch Fix's comeback isn't sealed yet, as a mixed performance and middling outlook worry investors.

Retailers and Consumers Split on Views of AI, Study Says

Turns out, there's a divide between how retailers feel about AI (great!) and consumers (eh, not so much). But…

Why Apple Intelligence Matters to Fashion

Apple's AI push brings more to the table than just fun features, especially for brands.

How AI Is Powering On-demand Fashion

Resonance used AI and other cutting-edge tech to make over its on-demand fashion service, turning it into a…

EXCLUSIVE: Simkhai Takes Google’s Virtual Dress Try-on for a Twirl

Simkhai's spring 2025 collection will go from NYFW to Google's online dressing room, as the virtual try-on…

Smarter Rings and Things: 7 Ways to Wear AI

A new tech power play is coming for wearables, and it poses a simple question: "How would you like to wear…

How AI Influencers Are Giving Human Influencers a Run for Their Money

How fictional characters are taking on a world where authenticity rules.

LaQuan Smith and Samsung to Debut Galaxy Ring-inspired Sleepwear

Wearable tech meets luxury fashion in the designer's upcoming Lucid Dream line, the designer tells WWD.

When Fashion-tech Collabs Go Wrong

When fashion and technology team up, things happen — and they're not always good. But there's still something…

Google’s a Monopoly — Now What?

Marketers weighing in on the impact of Google's antitrust battles show calm, caution — and even some…