More From Adriana Lee
Google Is Kickstarting the Era of AI Shopping
A deep revamp for Google Shopping joins a wave of major platforms putting AI front and center.
TikTok Is in the Legal Hot Seat (Again) as 14 Attorneys General Sue Over Risk to Kids
TikTok is "digital nicotine" to kids, and that's by design, argued attorneys general in a new raft of…
Heidi Klum Brings Her New Game Modelverse to Roblox
Heidi Klum — supermodel, TV personality, "Project Runway" star and "America's Got Talent" judge — adds…
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How Meta’s Metaverse Bet Went From Awkward to Wow
With Meta's Orion AR glasses, photorealistic virtual spaces and Puma's mixed-reality shopping, fashion has a…
Stitch Fix Still On the Mend as Mixed Q4 Rattles Wall Street
Stitch Fix's comeback isn't sealed yet, as a mixed performance and middling outlook worry investors.
Retailers and Consumers Split on Views of AI, Study Says
Turns out, there's a divide between how retailers feel about AI (great!) and consumers (eh, not so much). But…
Why Apple Intelligence Matters to Fashion
Apple's AI push brings more to the table than just fun features, especially for brands.
How AI Is Powering On-demand Fashion
Resonance used AI and other cutting-edge tech to make over its on-demand fashion service, turning it into a…
EXCLUSIVE: Simkhai Takes Google’s Virtual Dress Try-on for a Twirl
Simkhai's spring 2025 collection will go from NYFW to Google's online dressing room, as the virtual try-on…
Smarter Rings and Things: 7 Ways to Wear AI
A new tech power play is coming for wearables, and it poses a simple question: "How would you like to wear…
How AI Influencers Are Giving Human Influencers a Run for Their Money
How fictional characters are taking on a world where authenticity rules.
LaQuan Smith and Samsung to Debut Galaxy Ring-inspired Sleepwear
Wearable tech meets luxury fashion in the designer's upcoming Lucid Dream line, the designer tells WWD.
When Fashion-tech Collabs Go Wrong
When fashion and technology team up, things happen — and they're not always good. But there's still something…
Google’s a Monopoly — Now What?
Marketers weighing in on the impact of Google's antitrust battles show calm, caution — and even some…