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Emily Burns

Wellness Market Reporter

Emily Burns is the wellness market reporter at Women’s Wear Daily and Beauty Inc. Prior to joining the team, she was the assistant beauty editor at ELLE Magazine. She has also written for New York Magazine’s The Cut, Art Net, Brooklyn Magazine and The Knot, covering fashion, beauty and culture. Burns holds a bachelors and masters in journalism from Northwestern University and a masters in fashion management from Parsons at The New School. When she’s not writing about all things wellness, she’s probably sipping an Aperol spritz or snuggling with her cat Wednesday.

More From Emily Burns

TikTok’s Top 10 Fastest-growing Wellness Trends From Mouth Tape to Eye Massagers

Here, a look at the top 10 fastest-growing wellness trends according to Spate.

EXCLUSIVE: Reebok’s Line of Sports Nutrition and Performance Supplements Has Arrived

The athletic brand is launching three ingestible products, including pre-workout, electrolytes and protein.

EXCLUSIVE: Meet Ovii: an Educational Platform and Supplement Company to Address PCOS

Olivia Munn's OB-GYN Dr. Thais Aliabadi has partnered with her podcast cohost and entrepreneur Mary Alice…

Chef Nobu Matsuhisa Talks 30th Anniversary, Partnership With Cofounder Robert De Niro and More

The brand hosted a 30th anniversary party for valued guests at The Glasshouse in New York City.

EXCLUSIVE: Intimate Wellness Brand Maude to Sponsor Exhibit at the Louvre

The exhibit titled "Private Lives: From the Bedroom to Social Media," which will also include two Maude…

Demi Lovato, Gov. Kathy Hochul and More Speak at Project Healthy Minds World Mental Health Day Festival in New York City

In addition to a day of mental health-centric panels, the nonprofit is honoring Chance the Rapper with its…

EXCLUSIVE: Model Angela Lindvall to Host Wellness Retreat ‘Sacred Renewal’ in Mexico

The first retreat, located at Hacienda Antigua in Riviera Nayarit, Mexico, will be held Jan. 22 to 28.

Naturopathica CEO Cathy O’Brien Talks Cancer Diagnosis in the Midst of Expanding the Brand’s Oncology Services

One year ago, Naturopathica doubled down on its oncology massage services, inking a deal with Mount Sinai…

Oura’s Sleekest and Most Efficient Health-tracking Ring Has Arrived

Along with the ring, the wearable wellness company is rolling out a new app experience.

Love x Money Ventures’ Latest Investment in a Lubricated Tampon Brand Started With an Instagram DM

Marlow has been on the market for more than two years and is now available in 200 retail doors.

EXCLUSIVE: Women’s Wellness Company Perelel Acquires Platform Loom

Loom, cofounded by doula and health educator Erica Chidi, was valued at $20 million, according to the team.

EXCLUSIVE: Knix’s Latest Launch Is a Line of Customizable, Leak-proof Shapewear

The brand, known for its period underwear, is employing patented technology PerfectCut so customers can…

EXCLUSIVE: Birkenstock Launches Foot Care Collection in Celebration of 250th Anniversary

On Tuesday, the German footwear brand is launching a six-product line of foot care essentials.

Is Laser Layering the Key to Better Skin?

According to experts, layering lasers during facial treatments can help treat multiple concerns at once and…

How Loren Castle’s Cancer Diagnosis Led to a Viral, Better-for-you Cookie Dough Brand

Castle, a New York native, discusses how a cancer diagnosis led to a better-for-you cookie dough brand that…