Latest in Marketing and Promotion
Victoria’s Secret Returns to the Catwalk With a New Attitude
The models, the angel wings and the lingerie were all there, and so was a new vibe at the show, which was…
De Beers and Signet Campaign for Natural Diamonds
The two giants of the diamond business on Tuesday launched the "Worth the Wait" campaign targeting diverse…
Authentic Brands Inks Licensees for Champion’s Growth
Authentic Brands Group said it will honor Champion's rich heritage and expand the brand to new markets and…
Beyoncé and Levi’s Officially Team Up for New Ad Campaign
Beyoncé stars in a new ad campaign, offering her take on some of Levi's classic styles and advertising spots.
Gen Z and Millennials Demand Excitement From Brands, According to SAP Emarsys Study
Brands must embrace personalization and innovative marketing strategies to retain younger consumers.
Levi’s Teases a New Beyoncé Collaboration
A cryptic Instagram post from the denim brand suggests that the "Cowboy Carter" theme is going to continue.
Gabriela Hearst, Sabrina Dhowre Elba, Jane Lauder and More Women Leaders to Speak at WWD x FN x Beauty Inc Women in Power
The event will be held Monday at the 1 Hotel in Brooklyn, and will also feature Jennifer Wong, CEO of Aritzia…
Retailers Warned to Prepare Alternate Marketing Strategies Amid Potential TikTok Ban, New Report Finds
With President Joe Biden's recent legislation posing a threat to TikTok's operations in the U.S., a First…
Béis Unveils Utility Collection With National Park Tour Pop-up Depots Across the U.S.
Béis' new Utility Collection features sustainably crafted, adventure-ready gear showcased in a traveling…
Are Consumers Still Buying What Celebrities, Influencers Are Selling?
As social media continues to shape shopping habits, the influence of celebrities and online personalities is…
Pantone’s Color Insider Gets to the Root of Trends
The team behind Pantone Color of the Year has launched a color intelligence service with trend forecasting…
LVMH’s Mr. Olympics on Why Luxury and Sports Make Good Bedfellows
Antoine Arnault tells WWD how LVMH is gearing up for the Paris Olympics opening ceremony and why the honor of…
Fila’s New Line Leans Into Its Italian Heritage With an Inclusive Country Club Aesthetic
The company has been going through a transition to respond to consumer demands.
Puma Wants Us to See Sport Through Its Eye
With its first global marketing campaign in 10 years — its biggest ever — the German sporting goods-maker is…
Silver Jeans’ New CEO Suzanne Silverstein Works to Modernize Denim Brand’s Image and Diversify Offerings
Since joining as CEO last July, Suzanne Silverstein is quickly making her mark across a wide swath of the…